Dental Marketing






Comparison Chart -choose the level that best meets your needs

Feature

StarterProfessional 3Professional 5
New Patient Dental Marketing Portal(s) ? Dental website marketing programs from the Internet Dental Alliance use New Patient Web Portals to attract more new patients for your practice, based on specific dental markets and the local geographic areas you target surrounding your office.1 Portal3 Portals5 Portals
- Targeted Dental Market(s) ? You choose which dental market(s) to target with each New Patient Portal. In addition to your Primary Dental Market, your portal can list 3 additional markets. IDA offers over 25 markets (family, cosmetics, braces, implants, etc.), for both general practitioners and licensed specialists.
- General Dental Market(s): ? General Dental Practice Markets
Cosmetic Dentistry:
- Cosmetic Dentistry & Restorations
- Tooth Whitening
Dental Implants:
- Dental Implant Placement & Crown
- Dental Implant Crowns
Dentistry:
- General Dentistry
- Family Dentistry
- Basic GP Dentistry (Alberta, CN)
Orthodontics:
- Orthodontics for GPs
- Invisalign for GPs
Sedation Dentistry:
- Oral Sedation Dentistry
- Minimal Sedation
- Anxiety-Free Dentistry
- Relaxation Dentistry
Additional Markets:
- Sleep Apnea
- Dental Insurance
- TMJ
- Root Canal
- Wisdom Teeth
- Gum Disease
- Children’s Dentistry
- Board-Certified Specialist(s) ? Board-Certified Specialist Market(s)
- Orthodontist
- Invisalign for Orthodontists
- Endodontist
- Oral Surgeon
- Pedodontist
- Periodontist
- Prosthodontist

Customizable Dental Website Pages  ? Each dental website can include over 100 pages of targeted and personalized content. Your online Control Panel lets you edit copy, change images, upload video, add or remove pages, and much more.

Dental Practice Website Home Page  ? Customize the home page of your New Patient Portal by selecting your layout, adding custom images, uploading a welcome video, offering promotions, or including links to other relevant content.

Meet the Doctor(s) Page  ? On the 'Meet the Doctor(s)' page, you can include profiles of up to 5 doctors. Each doctor's profile can include his or her education, background, affiliations, philosophy statement, and even a personal video.

Practice Map and Hours Page  ? As you'd expect, the 'Map and Hours' page shows patients your address, hours, and a map of your practice location. You can also include a photo of your office, list a second location, and provide additional information on your hours, location, emergency contact, etc.

Appointments Page  ? Your phone number is prominently featured on every page of your website, but web visitors can also fill out an online form to request an appointment.

What We Offer Page  ? The 'What We Offer' page is search engine optimized for your Primary Dental Market, helping more new patients find you online. This page also lists your additional dental markets, your dental products, and your special promotions.

Dental Info Center Page  ? The 'Dental Info Center' is an informational resource for patients seeking more information about dental care and treatments. Select articles from IDA's library, edit as desired, or even upload your own articles.

Over 350 Dental Article Pages  ? IDA's library includes over 350 articles on dental problems, care and treatment, sorted by category. You simply select which articles you'd like to appear on your Web Portal.

Post-Treatment Articles Page  ? Your website can include post-treatment articles and instructions for patients. Use content from IDA's library, or add your own.

Targeted Dental Market Page  ? The Targeted Dental Market page provides additional information about the portal's primary dental market (family, braces, cosmetics, sedation, etc.) and is search engine optimized to reach patients searching for dental care online.

Pages for 3 Additional Dental Markets  ? Each New Patient Portal can list 3 secondary dental markets in addition to the Primary Search Engine Targeted Dental Market.

Tell-a-Friend about the Dentist Page  ? The 'Tell a Friend' page lets visitors to your website share your information with their contacts, allowing you to reach additional new patients.

How To Choose a Dentist Page  ? The 'Top 10 Things You Should Know Before Choosing a Dentist' is a page that potential patients can print out. You can write your own bullet points, or simply select from IDA's pre-written content.

Request a Smile Analysis Page  ? On the 'Smile Analysis' page, prospective patients can request and schedule a smile analysis consultation.

Dental Office Tour Page  ? The 'Office Tour' lets you upload photos of your office, write descriptions, and present a slide show to potential patients.

Smile Gallery (Before & After) Page  ? On the 'Smile Gallery' page, you can show photos of some of your best work. Choose if you'd like to display before-and-after pictures, or just the 'after' pictures.

Patient Testimonials Page  ? Including a 'Patient Testimonials' page on your Web Portal helps build trust with potential patients by showing them photos of and statements from other satisfied patients.

Video Testimonials Page  ? The 'Patient Video Testimonials' page lets you take your testimonials to the next level by including actual videos from happy patients.

Meet Our Dental Team Page  ? On the 'Meet Our Team' page, you can include photos of your team members, along with text about each one.

Family Album Page  ? The 'Family Album' page lets you share photos of whatever interests you. Doctors use this page for family photos, candid office shots, patient updates, and other purposes.

Video Gallery Page  ? If you have video content you'd like to share, you can include a 'Video Gallery' page in your Web Portal with whatever video content you desire.

Dentist’s Blog RSS Display Page  ? If you maintain a blog, just enter the RSS feed into your online Control Panel to add a 'Doctor's Blog' page to your website. This page will update automatically whenever you add a post to your blog.

Dental Practice News Page  ? Your 'Practice News' page lets you share whatever information you'd like. Many doctors use this page for updates on team members, continuing education, awards, new dental treatment options, etc.

More Information Page  ? The 'More Information' page is a free-form page where you can include whatever text, images or links you'd like. Many doctors use this page to share links and related websites.

6 Geo-Targeted Marketing Pages  ? Each portal can target up to 6 different local geographic markets, and each market has its own search engine optimized page to attract new patients.

Current Special Offers Page  ? You can use your New Patient Portal to run special promotional offers. IDA's gallery includes pre-written copy and graphics for many promotions, or you can create your own.

New Patient Appointment Request  ? New patients just fill out a form to request an appointment. The patient's information will be immediately delivered to your practice by both fax and email for quick action by your team.

Current Patient Appointment Request  ? Current patients can fill out a form to request a recare or recall appointment, and their request will be immediately delivered to your office by fax and email.

New Patient Forms Page  ? New patients can print and complete forms before their appointments with the 'New Patient Forms' page.

Financial Terms & Arrangements Page  ? 

Dental Insurance Page  ? On the 'Dental Insurance' page, you can clearly explain your practice's policy regarding insurance and dental plans. Select and list the insurance companies you accept from IDA's gallery, add your own, and include any additional information.

Employment Opportunity Page  ? The 'Employment Opportunities' page lets you list available positions. Even if you're not currently hiring, this is a great way to build a list of qualified potential employees.

HIPAA Policy Page  ? To make sure your Web Portal is regulation-compliant, it includes a 'HIPAA Policy' page. IDA provides complete default content; you can edit this content as needed.

Privacy Policy Page  ? The 'Privacy Policy' page informs visitors to your website of your privacy policy. IDA has you covered with default copy, but you can adjust the content to meet your practice's needs.

Terms of Use Page  ? The 'Terms of Use' page is a basic legal disclaimer included on each Web Portal. The default copy includes everything a practice is likely to need, but you can always edit this content.

Dental Product Pages  ? Select any dental products you offer from IDA's library, and pre-written content about those products will automatically be included in your website. Options include Invisalign®, ZOOM!, PerioProtect, and more.

Website Customization Features  ? New Patient Portals from Internet Dental Alliance are fully customizable. You're in control of the look and feel of your website, its design, images, content, targeting, and so much more.

Choose from Over 40 Designs  ? Select your website design from IDA's library of over 40 templates, featuring a variety of color and layout options.

Customize Your Banner Text  ? You can customize the text that appears in your website's Flash header image, or just select from IDA's library of pre-written copy.

Add Your Own Images  ? You can control every single image that appears on your website. Add your own images to specific pages, or include them in your website template.

Add Your Own Videos  ? Have your own video content? Include your own videos on your website to welcome new patients, offer more information, share patient video testimonials, and more.

Target Dental Market(s)  ? For each web portal, you determine which dental market (general, cosmetic, implants, etc.) that website will primarily target with the search engines, as well as 3 additional dental markets you serve.

1up to 5up to 10

Target 6 Cities or Geographic Areas  ? Geo-targeting is key to reaching more new local patients. That's why each IDA web portal targets up to 5 cities, neighborhoods or other geographic areas that you specify, plus your county.

List Up to 5 Doctors per Portal  ? Each New Patient Portal can feature up to 5 doctors. Each doctor's profile can include a photo, welcome video, philosophy statement, and credential information.

Customize Features on Your Home Page  ? The home page of your website is the most important. That's why IDA offers Home Page Features, which let you choose content and links to display on your home page. You can use IDA's library of graphics and content, or you can create your own.

Display Additional Office on Each Portal  ? While each dental website is search engine optimized for one primary location, you can also display information about an additional office.

Feature Specific Dental Products  ? With pre-written content and search engine optimized pages, adding dental products to your website takes just the click of a button. Supported products include Invisalign®, Waterlase, CEREC, and more.

Include Custom Text in Your Page Footers  ? You can customize both the universal page footer text on your website and the footer text on any specific page, adding disclaimers, notices, or other information that may be required in your area.

Offer Promotions  ? Attract more new patients by running promotional offers on your website. IDA has a complete Promotions library, or you can design your own. These visually-striking promotions will be displayed in rotation on many pages of your website.

List Your Services & Benefits  ? Select up to 15 Services & Benefits from IDA's pre-written library, or write your own. Examples include 'Friendly, caring staff,' 'Credit cards accepted,' and 'Your comfort is our first concern.'

Use IDA’s Stock Images Library  ? Your Web Portal will automatically include stock photos designed to complement your dental market (family, braces, cosmetic dentistry, etc.). You can further customize your portal by selecting specific images from IDA's categorized library of thousands of stock images.

Use IDA’s Stock Video Library  ? To make it even easier to include video on your website, IDA provides a library of stock videos. Some explain specific pages of your website to visitors, while others provide more information on dental problems, care, and treatments.

Use IDA’s Article Library  ? IDA's Article Library includes over 350 different articles, categorized by dental topic, that you can include in your Web Portal.

Offer Downloadable Patient Forms  ? If you have PDFs of your new patient forms, you can include them in your website so patients can print and complete them before their appointments.

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List Employment Opportunities  ? Even if you're not actively hiring, listing employment opportunities on your website helps you build a list of qualified job candidates.

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Include Each Doctor’s Credentials & Memberships  ? Each doctor's profile lists their individual credentials and memberships. In addition to selecting from our list of popular organizations, you can also enter your own.

Include Each Doctor’s Philosophy Statement  ? A philosophy statement from each doctor rounds out each dentist's individual profile. Use or edit one of IDA's pre-written statements, or write your own.

Include Personal Video of Each Doctor  ? Each individual doctor can record a welcome video to be displayed on his or her profile, putting a face to the name and speaking directly to potential new patients.

Online New Patient Control Panel  ? Your online New Patient Control Panel puts you completely in charge of your web marketing portals. You can add, change or customize content any time, day or night, with the click of your mouse.

Website Video Enabled  ? Video is totally supported on IDA web portals. You can upload your own videos, embed content from YouTube, and use stock videos from IDA's libraries… and then specify exactly where on your website you'd like to display each video.

Basic Dental Video Library  ? Members have access to IDA's Basic Video Library at no charge. These videos are short, general, and designed to complement any doctor's website. Examples include, 'Welcome to Our Website,' 'Financial Arrangements,' and 'Athletic Mouthguards.'

Premium Video Library  ? IDA's Premium Video Library provides a range of video content that member doctors can include on their web portals. Longer than the videos in the Basic Library, these provide more detailed information on various dental problems and treatments. Examples include 'Invisalign,' 'Dental Implants,' and 'Dental Veneers.'

3 mos FREE6 mos FREE12 mos FREE
Dental Directory Listings ? Directory Listings from IDA add to your new patient flow.
Our network includes big national directories like 1stDentures.com, 1stSedation.com, 1stBraces.com, 1stRootCanal.com, and more.
These directories rank highly with search engines, and you will be listed on these national directories based on the dental marketing portals you select.
In addition, IDA also maintains Local Geographic Directories (for example, AnaheimCosmeticDentistry.com) where web visitors can find local doctors with specific clinical skills.
- National Find-a-Dentist Directory Listings ? IDA's network of national dental directories include find-a-dentist websites like 1stDentist.com, 1stBraces.com, and more. These sites rank highly with search engines, and your listings will help more potential patients find you online.
- Listings in Local Dental Directories ? IDA maintains a network of some 1,000 local dental directories designed to attract patients searching online for dental care in a particular geographic area. Our system can automatically include your dental office in relevant local directories.
24/7 Dynamic Search Engine Optimization ? All of IDA's dental marketing website portals include 24/7 Dynamic SEO. We can update all marketing portals and dental directories across the country for search engine optimization changes virtually overnight. Since Google has changed its search positioning algorithm over 500 times in the last two years, this is a powerful tool when it comes to attracting more new patients.
- Geo-Targeted Marketing Pages ? Your web portal is geo-targeted to attract new patients in your local area. While most Internet marketing companies only focus on the city in which a practice is located, IDA additionally targets four more surrounding cities or areas as well as your county. This extra effort dramatically expands your new patient marketing map.66 per portal6 per portal
- Search Engine Optimized Domain Names ? When IDA publishes your Web Marketing Portal, it is automatically assigned a domain name that will help get the best search engine ranking. Since these domain names can often be a little nerdy (like Peoria-Illinois-Cosmetic-Dentistry.net), you can also choose a personal marketing domain name.
- Dental Marketing Domain Name ? You can also choose a personal marketing domain name (like DrJonesDentalCare.com) that will redirect to one of your IDA web portals.
You can put this domain name on your professional business cards, stationery, office sign, yellow pages ads, and more.
You own this marketing domain name and, if for any reason you choose to leave the Alliance, you can take it with you and not have to worry about changing all your marketing materials.
Total Lead & Call Tracking ? IDA knows that lead tracking is an essential part of monitoring the effectiveness of any marketing effort.
Your Online Control Panel includes total lead and call tracking.
You can review call recordings, graph your new patient leads, download your data, and more.
- Call Recording and Quality Review ? Since up to half of new patient leads can be lost at the front desk, IDA recognizes the importance of call recording and review.
If you choose to enable this feature, you will be able to review recordings of all phone calls generated by your IDA marketing to make sure your team is effectively converting leads to new patients.
- Graphic Analysis of Leads by Portal & Demographics ? Our New Patient Control Panel tracks and records all leads generated by your IDA marketing program.
You can review lists and graphic analysis of all lead information.
This lets you compare your results from different portals, geographic areas, lead type, and more. You can also download this data and conduct your own analysis.
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Website Video Enabled ? Video is totally supported on IDA web portals. You can upload your own videos, embed content from YouTube, and use stock videos from IDA's libraries… and then specify exactly where on your website you'd like to display each video.
Basic Dental Video Library ? Members have access to IDA's Basic Video Library at no charge. These videos are short, general, and designed to complement any doctor's website. Examples include, 'Welcome to Our Website,' 'Financial Arrangements,' and 'Athletic Mouthguards.'
Premium Video Library ? IDA's Premium Video Library provides a range of video content that member doctors can include on their web portals. Longer than the videos in the Basic Library, these provide more detailed information on various dental problems and treatments. Examples include 'Invisalign,' 'Dental Implants,' and 'Dental Veneers.'3 mos FREE6 mos FREE12 mos FREE
Social Networking Support ? Social networking is an increasingly important part of the Internet, and IDA web portals are designed with this in mind. By encouraging links to and from your website, your web presence is increased.
- Basic Social Networking Links ? Each page of your Web Marketing Portal includes full social bookmarking links. Visitors to your website email a link to their contacts or share your website using social networking services such as Facebook, Twitter, Google Plus, and hundreds of other services.
- Front Page Feature Links to Your Network Accounts ? Social networking sites are an important part of your dental practice's online presence. IDA lets you edit the home page of your website to include links to any profiles you maintain on Facebook, Twitter, LinkedIn, YouTube, or other social services.
Full Facebook Integration With Your Web Portal & 5 Tabs ? IDA's Facebook Integration allows you to actually embed pages of your Web Portal within your practice's Facebook profile. Visitors to your Facebook page can navigate your website, request an appointment, and learn more about your dental office.-
- FB Tab 1 – Web Marketing Portal Home Page ? A streamlined version of the home page of your website will be embedded as a tab within your Facebook profile. The design, images and look and feel will match your IDA web portal. Visitors will be able to see all content, videos, links and other information you have included on the home page of your website.-
- FB Tab 2 – Meet-The-Doctors Page – Up to 5 Drs. ? Another tab within your Facebook profile will display a simplified version of the 'Meet the Doctors' page of your website. Visitors can view profiles of up to 5 different doctors, with each profile including the doctor's photo, credentials, philosophy statement and personal welcome video.-
- FB Tab 3 – Online Practice Appointment Request ? Patients can actually request an appointment from within your Facebook profile. When a visitor clicks the 'Appointments' tab in your profile, they can complete an appointment request form that will be instantly delivered to your office.-
- FB Tab 4 – Practice What-We-Offer ? The 'What We Offer' tab in your Facebook profile tells potential patients more about the dental markets you serve and the dental treatments you practice offers. The content of this page matches the 'What We Offer' page of your web portal.-
- FB Tab 5 – Practice Map & Hours: 2 Facilities ? On the 'Map & Hours' tab of your Facebook profile, web visitors can see when you're open and view an interactive map. You can also list an additional practice location here.-
Mobile Marketing ? The rise of smart phones means that mobile marketing is more important than ever before, and your IDA web portals come with mobile support. Potential patients who search for a dentist with their phone or tablet will be able to easily view your practice's information.
- Basic Mobile Landing Page ? When a current or prospective patient uses their mobile phone to visit your website, they will automatically be directed to a mobile landing page. This page has a streamlined design for optimum viewing on small screens, and provides visitors with all your basic practice information.--
- Fully Interactive Mobile Application for Each Portal ? Since many people search for information online using their mobile smart phones, IDA builds separate mobile websites for each of your web marketing portals. These pages are specifically designed to be easy for a potential patient to find and view with their smart phone, tablet, or other mobile device.-
- Online New Patient & Recare Scheduling ? Since many people search for information online using their mobile smart phones, IDA builds separate mobile websites for each of your web marketing portals. These pages are specifically designed to be easy for a potential patient to find and view with their smart phone, tablet, or other mobile device.-
- Full Profiles for up to 5 Doctors ? Just as your regular web portal can list profiles of up to 5 doctors, so can your mobile website. Each doctor's profile can include his or her photo, credentials, and philosophy statement.-
- Up to 6 Online Coupons & Special Offers ? It is important to remember that dental shoppers on your mobile website are just as cost conscious as the ones visiting your full website. There's no reason not to offer special promotions to visitors to your mobile websites. You can include up to 6 online coupons, offers or promotions in your mobile site.-
- Fully Interactive Map & Directions ? To assist on-the-go mobile users, your mobile website will include a fully interactive map page with directions to your facility.-
- List a Second Practice Location at No Charge ? If you have an additional practice location, you can list it on your mobile website at no additional charge.-
Quarterly Dental Marketing Intelligence Reports ? IDA's exclusive Dental Marketing Intelligence Reports offer unparalleled insights into the state of the consumer dental market. We monitor millions of web searches, analyze web data, and provide specific recommendations for your dental marketing.-
- Consumer Trends in over 10 Dental Markets ? The Intelligence Report examines consumer trends for dentistry as a whole and for over 10 different dental markets, including family, cosmetics, braces, and implants. By comparing search volume and patient value across markets, you can best determine where to spend your marketing dollars.-
- Cost Tracking for New Patient Acquisition ? By examining trends in Pay-Per-Click advertising, the Intelligence Report provides a window into how much other doctors are willing to spend to acquire specific types of new patients.-
- Prioritization by Consumer Demand & Value ? The Dental Marketing Intelligence Report helps you determine where you should spend your marketing dollars by quantitatively analyzing both consumer demand for various dental treatments and the average value of different types of dental patients.-
- Video Summary of Each Report’s Highlights ? There's a tremendous amount of data in each intelligence report, so we provide a video summary that outlines the highlights, draws conclusions, and makes recommendations for your dental marketing plan.-
Advanced Portal Customization Consultation ? You'll get a special telephone consultation to walk you step-by-step through setting up and customizing your web marketing portals. This inside-track appointment will help you personalize your website, add content, and publish it to the internet.-

Bonuses ? The best adjunct to any dental marketing plan is education, both for you and your team. IDA's bonuses are designed to teach you how to attract new leads convert them to patients, and maximize your case acceptance.

Front Desk Marketing Machine Video Tutorial ? One of the simplest and most effective ways to increase your dental practice profitability is to improve your front desk's marketing skills, where up to 50% of all new patients are lost due to poor call handling. This lesson addresses how to convert high-value new patient leads into dental appointments, and it has the potential to double the number of new patients in your chair.-
- Part 1: Creating a Front Desk Marketing Machine ? This lesson highlights the importance of the initial new patient phone call, focusing on how patients are often won or lost at the front desk. It includes sample recordings of both good and not-so-good phone answering techniques.-
- Part 2: New Patient Phone Scripts ? We provide you and your team with new patient phone scripts, training examples, and tools to improve front desk communications.-
- Part 3: Organizing Your Team for Maximum Profitability ? The key to following through with this internal marketing strategy is to organize your team in a way that encourages maximum profitability. This lesson provides job descriptions for each front desk person and a sample reception area diagram.-
The Ultimate Case Presentation Program Video Tutorial ? This comprehensive program includes 3 video lessons on case presentation and financial arrangements that are designed to maximize your case acceptance and increase your practice’s profitability.-
- Part 1: Financial Arrangements Strategies ? Financial arrangements are critical, and the three videos in Part 1 focus on increasing collections percentage, eliminating doctor billing, and having written financial agreements for every treatment plan over $300.-
- Part 2: The Seven Steps to Case Acceptance ? From the initial phone call to the final close, there are seven key steps along the way to gaining case acceptance.-
- Part 3: Insurance & Financial Arrangements Tactics ? Part 3 addresses the financial options you can present to your patients, how your financial coordinator can present payment options to the patient, and what you can do about insurance.-
Internal Marketing & Communications Video Tutorial ? IDA's Four-Phase Internal Dental Marketing & Communications Program is designed to increase your internal marketing response. This video lesson teaches you and your team exactly how to comfortably ask patients to refer their friends and family.-
- Over 60 Customizable Patient Communications Letters ? This program gives you and your team the exact verbal script for asking for a referral. In addition, you'll also get over 60 patient communications letters that you can customize for your practice and send to your patients.-
- Guidelines for Adding 10 New Patients a Month ? This program really can quadruple your internal marketing response, adding up to 10 additional new patients a month to your practice.-
- Sample “Completion of Treatment” Letters ? Used correctly, Completion of Treatment Letters can boost your referral response. This lesson explains how and provides samples you can use in your own practice.-
- Multiple Quarterly Communications Letters ? This lesson emphasizes the power of quarterly communications and discusses what to say, how to say it, and how to get the best results at the lowest cost.-
60-Day Money Back Guarantee ? IDA offers a full 60-day 'no questions asked' guarantee. If for any reason you're not totally satisfied, new customers can contact us within the first 60 days of their membership for a complete refund.
Monthly Investment (New Internet Dental Alliance clients only)$198$394$589

The main dental marketing services and products offered by TheWealthyDentist.com:

1. Marketing & Management Training Programs & Tutorials

TheWealthyDentist.com was created as a way for me to distribute the dozens of marketing strategies and management training programs we developed over the last twenty years as part of our MasterPlan Alliance dental management consulting company. While we no longer provide one-on-one dental consulting services, we do want to maintain our long-standing relationship with our past clients and good friends in the dental community.

Just click on the topics that interest you for more information.

Setting Dental Fees Video LessonSetting Dental Fees for Maximum Case Acceptance
If your practice hasn’t raised its fees in the past 6-12 months, then you’re not as profitable as you could be! In this online video tutorial, we review strategies for how to set dental fees, inform patients, and deal with insurance.

Chart Audits Dental Management Video TutorialThe $10,000 a Month Dental Chart Audit
There’s money in your files… if only you know to extract it. This comprehensive program includes two video lessons and complete forms for conducting chart audits. You really can net $10,000 a month from chart audits alone!

Do-It-Yourself Dental Practice BrochureDo-It-Yourself Dental Practice Brochure
Have you ever wanted to create a brochure for your dental practice? This tutorial will show you how to do just that. You’ll get all the materials you need: video lesson, office brochure template, and pre-written content for your dental marketing brochure.

Case Presentation dentist tutorialIncrease Your Case Acceptance by 25% (or $125,000)
Improving your case presentation for maximum case acceptance is one of the simplest ways to increase your practice’s profitability. It’s all in your case presentation, the financial options you offer, and how your financial coordinator presents these options to patients.

Yellow Pages Marketing dentist tutorialNet $100,000 a Year From Your Phone Book Ad
Even in this Internet age, the phone book is still one of the most reliable sources for new patients. Assuming certain criteria are meet (and we will walk you through them) you should be able to generate from 6 to 12 new patients a month.

Maximize Your Marketing dentist tutorialMaximize Your Dental Marketing: Target High-Value Patients
This is a great introductory lesson on how you can quickly and easily amp up your marketing. Our “New Patient Value Calculator” will help you quantitatively calculate which types of patients you should spend your marketing dollars on.

Front Desk Dental Marketing MachineTurn Your Front Desk into an Outrageous Marketing Machine
Improving your front desk’s marketing skills is one of the most effective ways to increase your profitability. These 3 video lessons cover how to convert high-value new patient leads into dental appointments.

Associate Analysis tutorialConvert Your Practice into Cash at Retirement: Structuring an Associate/Buy-out Program
This comprehensive program covers bringing an associate into your practice for maximum profitability and retirement security.

Internal Marketing tutorialInternal Dental Marketing and Communications
All you need to know about communicating with your existing patients and how to quadruple your patient referral rate!

Dental Signage video tutorialDesigning The $1,000,000 Dental Sign
Everything you need to know to design and position your sign – even tips on how to pick the best location for a new dental facility.

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2. TheWealthyDentist.com Newsletter

The Wealthy Dentist weekly dental newsletterTheWealthyDentist.com newsletter was born out of frustration. The frustration of having to read the pap that passes for dental marketing and management advice on the Internet and in the traditional dental press. Everything has become so politically correct that it is hardly worth reading. Hopefully we can keep the pap to a minimum and focus on the only thing that really counts in a dental practice – results! Everything else is just explanation.

Be prepared to be offended. You might not like some of our comments about a few venerable dental institutions that are stifling the spread of dental care to patients who need it most. Let’s be honest, it’s all about power and money and keeping it by protecting turf.

Now, if you don’t like our commentary, don’t continue your subscription. Anyone may remove themselves from the list at anytime they choose with the unsubscribe link at the bottom of every newsletter. We have thousands of subscribers to TheWealthyDentist.com and we treat them like friends.

Further, your email address will never be given out to any other person or business at any time for any reason. Period. You have my word on it. See bottom for privacy policy.

Finally, how does a free weekly email newsletter stay in business? Easy, by turning our readers into “Dental Gurus” who can communicate with their patients with joy and compassion about their services.

To help achieve this goal, we have a list of services below which we offer to our subscribers. When you examine them closely, you will notice that they are priced at a fraction of the normal cost! We can do this because we have already recovered the development cost over twenty years of dental consulting and because we deliver these services via the internet.

Our basic philosophy for dentistry is that “Profit is the natural result of doing what’s right for your patients.” We apply this same philosophy with you, our subscriber.

Jim Du Molin
Founder, TheWealthyDentist.com






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