Additional Marketing and Management Resources
Just click on the topics that interest you for more information.
Setting Dental Fees for Maximum Case Acceptance
If your practice hasn’t raised its fees in the past 6-12 months, then you’re not as profitable as you could be! In this online video tutorial, we review strategies for how to set dental fees, inform patients, and deal with insurance.
The $10,000 a Month Dental Chart Audit
There’s money in your files… if only you know to extract it. This comprehensive program includes two video lessons and complete forms for conducting chart audits. You really can net $10,000 a month from chart audits alone!
Do-It-Yourself Dental Practice Brochure
Have you ever wanted to create a brochure for your dental practice? This tutorial will show you how to do just that. You’ll get all the materials you need: video lesson, office brochure template, and pre-written content for your dental marketing brochure.
Increase Your Case Acceptance by 25% (or $125,000)
Improving your case presentation for maximum case acceptance is one of the simplest ways to increase your practice’s profitability. It’s all in your case presentation, the financial options you offer, and how your financial coordinator presents these options to patients.
Net $100,000 a Year From Your Phone Book Ad
Even in this Internet age, the phone book is still one of the most reliable sources for new patients. Assuming certain criteria are meet (and we will walk you through them) you should be able to generate from 6 to 12 new patients a month.
Maximize Your Dental Marketing: Target High-Value Patients
This is a great introductory lesson on how you can quickly and easily amp up your marketing. Our “New Patient Value Calculator” will help you quantitatively calculate which types of patients you should spend your marketing dollars on.
Turn Your Front Desk into an Outrageous Marketing Machine
Improving your front desk’s marketing skills is one of the most effective ways to increase your profitability. These 3 video lessons cover how to convert high-value new patient leads into dental appointments.
Convert Your Practice into Cash at Retirement: Structuring an Associate/Buy-out Program
This comprehensive program covers bringing an associate into your practice for maximum profitability and retirement security.
Internal Dental Marketing and Communications
All you need to know about communicating with your existing patients and how to quadruple your patient referral rate!
Designing The $1,000,000 Dental Sign
Everything you need to know to design and position your sign – even tips on how to pick the best location for a new dental facility.