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Dental Marketing – New Patients Top List of Dentists’ New Year’s Resolutions
When asked about their New Year's resolutions for 2008, dentists pointed to acquiring new patients and expanding their dental practice marketing efforts. Much like other people, dentists also cited goals such as improving their health and spending more time with their families.
(San Francisco, California) – A recent Wealthy Dentist survey asked dentists about their resolutions for the New Year. Three out of four dentists said their goal was to attract more new patients. Dentists also cited marketing efforts, knowing that a profitable practice needs
to market itself to stay competitive. Other goals include retirement, working less, and acquiring new equipment or team members. On a personal level, the number one goal of dentists is to maintain or improve their personal health.
It's clear that dentists know they need to put on their business hats if they want their dental practices to succeed. Marketing and financial goals are just as important as medical advancements and dental continuing education. Here are dentists’ top New Year’s resolutions for their dental practices.
- Attract more new patients 76%
- Cut costs 53%
- Purchase new equipment 47%
- Increase Internet marketing 44%
- Expand treatment options 38%
- Prepare for retirement 38%
- Work fewer hours 32%
- Get a new website 26%
- Send patients a newsletter 21%
- Hire additional team members 21%
- Volunteer services in the community 9%
When asked about their resolutions on a personal level, two out of three dentists cited maintaining or improving their personal health, a befitting goal for health care professionals. Here are their top resolutions for their personal lives.
- Maintain or improve personal health 68%
- Travel 47%
- Lose weight 41%
- Spend more time with family 35%
- Work less 32%
- Learn a new skill 29%
- Get more involved with the community 18%
- Offer oral hygiene talks in local schools 6%
- Work more 6%
- Quit smoking 3%
"It's no surprise to me that dental marketing is at the top of the list," said Jim Du Molin, dental consultant and founder of The Wealthy Dentist. "A profitable dental practice needs to market itself in order to stay competitive. I've spent 27 years trying to teach dentists this. Now it sounds like they're actually listening!"
Visit www.thewealthydentist.com/surveys.htm for additional information on this and other Wealthy Dentist surveys in the areas of dental implants, cosmetic dentistry, sedation dentistry, and dentures.
The Wealthy Dentist is a dental marketing and dental practice management resource featuring dental consulting expert Jim Du Molin. The site’s weekly dental surveys and newsletters are viewed by thousands of dentists across the United States and Canada. The Wealthy Dentist is a sister company of the Internet Dental Alliance. IDA is the largest provider of internet dental marketing campaigns, dental websites, email newsletters and online find a dentist directories in North America.
Jim Du Molin