Just click on any image to see the full-size version.
The geographic designator “Shad Bay” gives this practice an obvious graphic element, and they’ve made the most of it here. Now all we need is lights, phone, web address, doctor name, “Family & (Cosmetic, Implant, Sedation, etc.) Care”… Then we would have a real sign!
Providing “After Hours Dental Care” is a big commitment, but if you’re going to make it, make sure people know! You want them to remember you when they have an after-hours emergency. But where is the big phone number and web address?
Know your target market. Now, I’m not sure I’d recommend Medicaid children’s dentistry to a dentist trying to make big profits, but that’s not the point. Everyone knows just who this practice is targeting.
Look at how this practice has put a board in their sign where they can make announcements – or offer teeth whitening specials for $120!
This sign is in San Francisco, and it works excellently in an urban location. Just add a phone number!
Save your parking spaces – with a little bit of humor. I would have been super clear here and put in, “Patient Parking Only.”
My wife Suzanne took this picture when we were stranded in Turkey after 9/11. Not only were the Turkish people unbelievably gracious during this difficult time, this orthodontist had some basic marketing skills that many doctors in the US miss.
The Trouble with Logos
This is a simple indoor sign. Hard to go wrong, right? Well, just try adding a logo that’s confusing and hard to read….
Targeting High-Value Patients
Hmm, I wonder what sort of dentistry they offer at Pocasset Dental? Do you suppose this practice wants families or does root canals?
Great sign! Cunning Dental Group’s sign reads, “Dentistry While You Sleep”- a great way to target sedation patients. But where do I call for an appointment or go on the web for more info about sedation?
These neon signs are good for upper story windows in urban areas or on the back walls of strip mall practices that don’t allow signage in the front windows. They’re a great “stealth signage” method!