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About one in three dentists actively engage in dental marketing to solicit patient referrals from other professionals.
Here’s how dentists responded:
- 35% market themselves to other doctors and professionals.
- 65% don’t actively engage in professional marketing.
Dentists report targeting these professional groups with their dental marketing:
- Dental specialists
- Plastic surgeons
- Physical therapists
- Chiropractors, eye doctors, naturopaths/homeopaths, & massage therapists
"Cookies!" advised one orthodontist.
"I get lots of referrals from the 3 local MD's. I should market more to them. I see them some socially, but nothing direct. I do some co-marketing to patients with my chiropractor," said a Texas dentist.
Note: Survey sample included 17 respondents. Posted 8/11/2010