News From The Wealthy Dentist #50: June 20, 2007
Editorial: Jim Du Molin
Just about every community has a summer festival. Dr. Jim Sparaga and his wife Kathy of Machias, Maine, took advantage of their town’s blueberry festival to market their dental practice. Their smile-themed float won first place. If you’ve done festival marketing, feel free to email me your
photos and ideas at Jim@TheWealthyDentist.com.
Survey Results: Dental Lasers
In our most recent survey, we asked dentists if they use dental lasers for treatment of periodontal disease. Respondents were split right down the middle, with 50% reporting they use lasers and 50% indicating they do not. Story continues…
It’s not uncommon for people in Africa to chew absentmindedly on a twig throughout the day. Several studies have found that bush toothbrushes are as or more effective than our manufactured plastic models, and some woods may contain antimicrobial compounds. A few upscale US stores have even begun selling these “chew sticks.”
Marketing Advice from Melinda Spitek, CEO of Hycomb Marketing
A lot of dentists I consult with aren’t aware of the gold mine that is high value current patients. My office is in California’s Wine Country, so I happen to know that less than 10% of the population purchases more than 80% of all wine sold. That’s a critical core consumer group. Does your marketing target your critical core patients? It should!