™ Newsletter Archive – TWD – 050

News From The Wealthy Dentist #50: June 20, 2007

Editorial: Jim Du Molin

Summer’s Here, and It’s Festival Time for Your Dental Marketing!

Festival MarketingJust about every community has a summer festival. Dr. Jim Sparaga and his wife Kathy of Machias, Maine, took advantage of their town’s blueberry festival to market their dental practice. Their smile-themed float won first place. If you’ve done festival marketing, feel free to email me your
photos and ideas at
Story continues…

Survey Results: Dental Lasers

Dentists Split Over Dental Lasers: Wealthy Dentist Survey Results

50% of dentists use lasers; 50% don't
In our most recent survey, we asked dentists if they use dental lasers for treatment of periodontal disease. Respondents were split right down the middle, with 50% reporting they use lasers and 50% indicating they do not. Story continues…

Special Features

Are African Twig Toothbrushes the Next Big Thing?

Twig ToothbrushIt’s not uncommon for people in Africa to chew absentmindedly on a twig throughout the day. Several studies have found that bush toothbrushes are as or more effective than our manufactured plastic models, and some woods may contain antimicrobial compounds. A few upscale US stores have even begun selling these “chew sticks.”

Read more…

Marketing Advice from Melinda Spitek, CEO of Hycomb Marketing

Add to Your Profitability (without Adding Patients)

Melinda Spitek, Hycomb MarketingA lot of dentists I consult with aren’t aware of the gold mine that is high value current patients. My office is in California’s Wine Country, so I happen to know that less than 10% of the population purchases more than 80% of all wine sold. That’s a critical core consumer group. Does your marketing target your critical core patients? It should!
Story continues…

Also in the News…

Chicago Dentist Sues State Over Suspension in Girl’s Coma Death

Volunteer Dentists Restore Smiles to Abuse Survivors

UK Dentist “Pulled Out Wrong Teeth”

Previous Surveys…

Dentists Are Fond of Continuing Education

Most Dentists Treat Pediatric Patients

Half of General Dentists Are Placing Dental Implants

No Surprise: Dentists Support Tooth Whitening

Not All Toothpastes Are Equal, Agree Dentists

Equipment Purchases Disappoint Dental Practices

Previous Editorial Highlights…

The Nightmare Patient and Other Bad Customers

The Good, The Bad and The Ugly of Dental Marketing

Real Pirates Don’t Floss

Melodrama in the Toothpaste Aisle

Are You Sleeping Through the OCS Debate?

Passionate Disagreement over Amalgam Fillings

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