News From The Wealthy Dentist #53: July 11, 2007
Editorial: Jim Du Molin
Color is a valuable tool in the dental marketer’s arsenal. Knowing the connotations of the colors you use is one of the ways you can help maximize your marketing efforts. From energetic orange to tranquil turquoise, from fresh green to serious navy – every color has a meaning. Do you know what your marketing is saying?
The Wealthy Dentist Survey Results: Dental Marketing Ethics
In our most recent survey, we asked dentists if dental marketing is good or bad for dentists in the eyes of the public. The slight majority (54%) felt it can sully the profession’s reputation and dentists should hold themselves to a higher ethical code. The other 46% feel that consumers won’t judge a dentist negatively for advertising.
New research suggests store-bought tooth whitening treatments may actually be damaging
consumers’ smiles. A study that examined 20 products available over the counter in the UK found that 18 contained higher levels of hydrogen peroxide than permitted by law; in one case, the
product contained 230 times the legal limit!
According to a study recently released in Nature, viewing positive images of dentists and dentistry reduces dental anxiety in kids. In the study, children who saw these positive images in the waiting area immediately prior to their appointment had significantly lower levels of anticipatory anxiety and fear.