News From The Wealthy Dentist #57: August 8, 2007
Editorial: Jim Du Molin
Scare Tactics: These Are Your Teeth On Drugs
Lawmakers are hoping to discourage meth use among teens by educating them about “meth mouth” (the rapid tooth decay often associated with methamphetamine use) through grants for dentists and educators. If showing kids appalling pictures of rotten teeth and gums keeps them away from meth, why not?
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The Wealthy Dentist Survey Results: Yellow Pages Marketing
How Many Dentists Advertise in the Phone Book?
In our most recent survey, we found that just over half of dentists advertise in the Yellow Pages with a display ad as part of their dental practice marketing. Sixty-one percent of dentists in this poll responded yes, whereas the remaining 39% said they do not leverage the phone book as
part of their marketing strategy.
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In the News…
Dr. Larry Hanus Is Finally on the Road to Getting His Dental License Back
The subject of a recent Wealthy Dentist survey, Dr. Larry Hanus claims he lost his dental license because of his outspoken anti-amalgam views. After 13 years, the Iowa dental board has finally given him the nod – he’ll be able to get his license back as long as he completes educational and testing requirements and submits to quarterly reports to the board.
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“Honey, Could You Pick Up Some Dental Hygiene at the Drug Store?”
“Dentists are starting to look like pure fish oil salesmen,” wrote one dentist in response to our recent dental ethics survey. “I’ll be looking for them at Walmart soon. It’s sad.” Well, guess what? British retail giant Superdrug has announced plans to introduce dental services in its stores. With hygiene and tooth whitening services, the program isn’t meant to replace dentists – but then again, this is the UK we’re talking about here.
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Previous Surveys…
Anti-Amalgam Dentist Raises Controversy Again
Is Botox the New Face of Cosmetic Dentistry?
Dentists Wonder If Dental Insurance Is Broken
Dentists Are Torn over the Ethics of Marketing Themselves
Dental Hygienists Get Paid About $36/hr (and Some Dentists Resent It)
Most Dentists Have Had Bad Experiences with Dental Consultants
Previous Editorial Highlights…
Does $25 Million for an Exploding Dental Office Sound About Right?
Dentists Make $140K Annually, According to Forbes
Iowa Dentist, Ousted for Criticizing Amalgam, Wants License Back
How Colors Can Influence Your Dental Marketing
Setting Dental Fees for Maximum Case Acceptance
$10,000 a Month Chart Audit
DIY Office Brochure
Maximize Case Acceptance
Net $100,000 a Year From Your Telephone Book Ad
Maximize Your Marketing: Target High-Value Patients
Turn Your Front Desk into a Marketing Machine
Structuring a Dental Associate Program
Designing the $1,000,000 Dental Practice Sign
Internal Marketing & Communications

