News From The Wealthy Dentist #58: August 15, 2007
Editorial: Jim Du Molin
At least nine people in Florida recently had their identities stolen by an unlikely perpetrator: the 21-year-old assistant at their dentist’s office. She used patients’ credit card info to order
at least $25,000 worth of merchandise online. Does your practice take precautions against identity theft?
The Wealthy Dentist Survey Results: Website Marketing
In our most recent survey, we asked dentists if their dental practice website marketing
is worth its expense. Less than half (44%) said yes: internet marketing generates new patients and a positive ROI. The remaining 56% replied that they don’t believe that internet marketing has particularly helped find new patients.
In the News…
The debate over whether or not to fluoridate has recently hit a logistical snag in North America: a critical shortage of fluoride supplies. American manufacturing facilities were damaged when Hurricane Katrina hit the
Gulf Coast. Dwindling supplies have forced a number of US and Canadian cities to revisit their fluoridation strategies, including Edmonton, Canada; New Orleans; and Portland, Maine.
A Michigan dentist convicted of Medicaid fraud has been ordered to repay the state $1.3 million. During the years of 2004 and 2005, Dr. Billy Shee Lim fraudulently billed Medicaid for over $2.1 million – in one case claiming to have extracted 37 primary teeth from a single pediatric patient!