News From The Wealthy Dentist #61 Dental Marketing Newsletter
Editorial: Jim Du Molin
It’s essential to manage your dental practice like a capitalist. Last week I discussed
the economics of hiring a dental hygienist. The more hygiene days per week, the more time you can spend performing high-value procedures. It’s an investment and a risk, but it’s one that can prove extremely profitable.
This summer, England introduced a ban on smoking in restaurants, bars, and other businesses. It would seem this smoking ban has been good for dentists. The British Academy of Cosmetic Dentistry reports a 12% increase in in cosmetic procedures such as tooth whitening and veneers. Said president Christopher Orr: “It appears people are smoking less now due to the ban, so it is not a
surprise that many would like an improved smile to go with their better health.”
Cervical cancer has made headlines recently with the introduction of a vaccine against the most vicious strains of the virus. A new study finds that these same strains are also linked to oral and oropharyngeal squamous cell carcinoma. Though it is being marketed to young women as a way to fight cervical cancer, the vaccine may also decrease the risk of oral cancer.