News From The Wealthy Dentist #71: November 14, 2007
Editorial: Jim Du Molin
Last week I told you how there’s a 3 in 4 chance your practice will be embezzled at some point. If you’re not able to avoid theft, the best thing is to catch it quickly. However, you’re unlikely to discover embezzlement unless you’re checking for it.
Blind faith in humanity is not a good business practice!
Click to learn the signs of embezzlement…
Survey Results: Invisalign
In our most recent survey, we asked dentists if they offer Invisalign to orthodontic patients.
The clear majority (75%) report that Invisalign is a part of their dental practices.
“In my opinion, for an adequate result Invisalign almost always has to be followed up with conventional braces for finishing… I have not been trained to do orthodontic treatment, but what I have observed happening is one set of problems is often traded for another,” wrote one dentist. “General
dentists are absolutely qualified, some more than others. With the CE offered, the case selection, and appropriate diagnosis, Invisalign is an excellent practice builder, as patients know about it, and they WANT it!” commented
Special Marketing Feature: Melinda Spitek, Hycomb Marketing
Though it’s easier to justify a little self-promotion when things are going great, the time you really need to market your practice is when things aren’t looking so rosy. The instant you stop marketing your practice, patients forget you exist. After that, reminding them effectively costs you double (or more) what it would have cost to keep them informed on a regular basis.
A little can, and does, go a long way. But doing nothing, especially in times like these, can be poison to your practice.
Also in the News…
- Environmental Impacts of Dental Mercury Focus of U.S. House Oversight Hearing
- Dental Tourism Often Disastrous, Reports Irish Dental Association