™ Newsletter Archive – TWD – 088

News From The Wealthy Dentist #88: March 12, 2008

Editorial: Jim Du Molin


Chinese Dental Labs Turn Lead into Gold…?

We’ve all been dismayed by the reports of toxic products coming out of China… Well, prepare for a scandal that will rock your dental practice. Reports are surfacing of crowns produced by Chinese dental labs that have sickeningly high levels of lead. One crown ordered by an investigative news team contained 210 ppm.

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Survey Results: Patient Retention Marketing


Do You Market Your Practice to Your Existing Patients?

We asked if you do a regular mailing to their patient base – and you were split right down the middle! While 51% of dentists don’t bother, 49% think it pays to keep in touch. Fully 90% of dentists send out appointment reminders. “The best advertising is treating the patient as a guest in the office,” said one respondent.

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Special Marketing Feature: Melinda Spitek, Hycomb Marketing

The New Patient Mystique: “Build It and They Will Come”?

dental marketing consultant Melinda Spitek We’ve all heard dentists say, “Our best patients
are referred by our best patients.” Certainly, that’s true. But new
patients just don’t magically appear. I’ll bet dentists who do nothing to stimulate referrals have plenty of empty chair time. You should be getting referrals from your current patients by asking for them!

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How Cosmetic Dentistry Patients Are Perceived

Better Teeth Make You Look Smarter

The AACD recently conducted a study on how people’s teeth affect how they are
perceived. Respondents saw a random sampling of “before” and “after” photos of
cosmetic dentistry patients. Those who had had cosmetic dental work were
perceived as smarter, more attractive, happier, more successful, kinder and
wealthier than those with crooked or dingy smiles..

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Dental Practice Construction: Weekly Update

Machias Dental Continues Construction of New Facility

is nearly complete on the new Machias Dental, but the process is not without its
challenges. This week: You can’t build a new facility yourself, but you
can’t necessarily rely on your partners either!

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What’s on My Bookshelf This Week

The Tipping Point: How Little Things Can Make a Big Difference

by Malcolm Gladwell

we’re talking about products or people, companies or concepts, some things
have the mysterious “it” factor while others don’t. Gladwell’s best-selling
book is pop sociology at its finest.

Want to
buy the book?

Also in the News…

Previous Surveys…

Previous Editorial Highlights…

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