™ Newsletter Archive – TWD – 110

News From The Wealthy Dentist #110: August 20, 2008

“Nine Truths of Dental Marketing” Video Tutorials

Who Wants a Dental Website at the Top of Google, MSN & Yahoo?

Jim Du Molin’s video series will teach you all about dental website marketing, starting with search engine positioning, often called Search Engine Optimization (SEO). This goes back to the old real estate adage that location is everything. And first page ranking for your local dental practice website is the best start to using the Internet for marketing to high-value new patients.
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Editorial: Jim Du Molin

(Almost) All Publicity Is Good Publicity

The publicist’s time honored adage that “no publicity is bad publicity” turns out to be just as true for dentists as it is for rock stars and celebutantes. Consider the example of “Dr. Charity,” a dentist who got sued for a minor complication while he was performing volunteer dental work on indigent patients. He lost his court case, but the media coverage brought him sympathetic new patients.

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Survey: Dental Lasers

Three Out of Four Dentists Satisfied with Laser Purchases

In this survey, three out of four dentists who have purchased a dental laser say they have been satisfied with it. Of dentists who have a laser, half of them report that they offer cosmetic skin services. “I would like to purchase one for cosmetic/facial purposes, especially hair removal.” said one
dentist, while another complained, “Not the cost benefit I thought I’d get. Very high maintenance costs.”

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Special Cosmetic Feature by Catherine Maley, MBA

Successful Cosmetic Patient Consultations

It’s imperative to know what your patients want and how to set expectations for the greatest amount of patient
satisfaction. I researched aesthetic patient consumers and found that 90% of the time, confidence in the physician’s ability and staff interaction were more important than price. Plus, 86% of them referred at least two other people to that practice.
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What Your Patients Are Reading

Dentist’s Suitcase Contains Bomb! (Or Else a Dental Exam Kit)

“Orange alert” turned bright red at the Cincinnati airport recently. The hazmat team and bomb squad rushed to the airport. A ramp agent raised the alarm after spotting a suspicious-looking backpack with wires sticking out of it. The bag was traced back to a dentist from Ecuador. Talk about a false alarm! It turned out to be nothing more than a portable dental examination kit.
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What’s on My Bookshelf

The One Thing You Need to Know by Marcus Buckingham

Marcus Buckingham
…About Great Managing, Great Leading, and Sustained Individual Success

Author Buckingham works to simplify things without over-simplifying. In this book, he presents his theory that anything (anything!) can be reduced to a single core concept, as well as presenting a host of general management and organizational tips.

Want to get the book?

Also in the News…

Previous Surveys…

Previous Editorial Highlights…

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