TheWealthyDentist.com™ Newsletter Archive – TWD – 254

News From The Wealthy Dentist #254: August 24, 2011

News from The Wealthy Dentist: 8/24/2011
Click here to view the blog online! Feature articles include:
Dental Marketing: A Guide for Avoiding Negative Online Reviews
Today an unhappy dental patient can influence hundreds of people by leaving a negative review on an online review website, in their Facebook stream or on Google Places. Negative reviews can be painful, but is there a way to avoid a dental marketing disaster? Click to continue to article…
Dental Practice Marketing: Is Yellow Page Advertising Dead?
Some dentists feel they don’t get quality patients from the Yellow Pages anymore, therefore, running a display ad isn’t worth the cost. With that being said, a majority of dentists are still advertising in the Yellow Pages as part of their overall dental marketing plan. Click to continue to article…
Why Talk Radio Is the Best Format for Dental Marketing
I sold talk radio for years, so I have to admit that I have a soft spot for it. But it’s the closest thing to perfect for a dentist who’s marketing a high-end service or product. Ok, I know it has flaws. For one, its audience can be too old. Click to continue to article…
Dentures: Do General Dentists Need Prosthodontists? (video)
Some dentists feel that referring denture patients out to a prosthodontist is unnecessary. One New York dentist said, “Having made thousands of dentures over the years, I’ve never referred a denture patient to a prosthodontist.” Click to watch the video…
Results Marketing
“In reviewing my production for last year, I determined that my web marketing campaign with IDA brought in 226 referrals! That includes a cosmetic case with a treatment plan for $16,000,” writes Dr. Morgan Scheiber of Plymouth, Massachusetts. Read more marketing stories…
Maximize Your Marketing” Video Tutorial
This is a great introductory lesson on how you can quickly and easily amp up your marketing by targeting high-value new patients. You’ll learn how to quantitatively calculate which types of patients most deserve your marketing dollars. Our “New Patient Value Calculator” makes it easy to do it right. Learn more about “Maximize Your Marketing”…

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