News From The Wealthy Dentist #7: August 23, 2006
This is a Bribe
The bribe is simple. In exchange for 90 seconds of your time, I will provide you with a link to our new Dental Marketing Campaign Advisor. This online utility will totally automate your dental marketing analysis by showing you how many new patients you need to break even, earn a profit and your ROI on any marketing campaign.
Let’s say your local phone
Now, let’s get back to the
Let’s be honest, not all new patients are equal in value. There’s a big difference between the new patient who comes in for a prophy and two fillings and a cosmetic/restorative, implant or ortho new patient. We want you to tell us the average production value of the top three high-value new patients for the first nine months they are in your practice.
Why nine months? Two
If you can’t come up with three high-value new patient types in your practice, list the top two. If you can’t list two, list just one – you may be a specialist. If you can’t list one high-value new patient type, you have a serious marketing problem.
Tooth flare has been in the news quite a bit lately, from a Palm Beach jewelry store ‘bling sting’, to the growing tooth jewelry trend. Flashier smiles are more popular than ever – why not let pets join the party?
Indiana dentist David Steele
While the procedure was in kitty’s best interest, Dr. Steele notes his furry companion didn’t ‘speak’ to him for two days. Talk about temperamental!
By now you’ve probably heard that scientists discovered a form of the avian flu in two wild swans in the United States. It turns out this strain wasn’t
much of a threat, but it is cause for pause. Would your practice be prepared in the event of a true-blue pandemic?
There’s no doubt that fear has transformed infection control into a booming business, but there’s a big difference between keeping protective kits on hand and truly preparing for the impact (financial and otherwise) a real threat could have on your office.
It’s critical to cut through the hype and find truly valuable resources designed to protect you. Pandemicflu.gov was created to help business leaders (including dentists) protect their employees, customers (or patients) and themselves should medical disaster strike. It provides a checklist to walk you though each step, including:
While protecting yourpractice is essential, there’s nothing more important than protecting your home and those you love. Fortunately, the U.S. Department of Health and Human Services has established guidelines for that as well. This guide discusses steps that must be taken to plan for a pandemic, tips for preventing the spread of germs and infection and a list of items to have on hand for an extended stay at home, such as food, medication and manual appliances.
While some would argue that media hype and fear mongering related to a potential avian flu pandemic are outrageous, the truth is nobody really knows what the future holds. You’ve worked too hard to get to where you are today to take chances.
Fancy some poker? How about a root canal? Yet another mobile dentistry program has launched, this time in Las Vegas. The mobile unit will allow those who work along “the Strip” to get some much needed dental care without fighting tourist traffic. (I could comment at
John Haase, a
A Bermuda judge has overturned a decision by the Bermuda Dental Board to suspend a dentist and his hygienist after the latter performed procedures for which she was not qualified. The judge deemed that the five governor-appointed dentists who oversaw the hearing did not constitute an ‘independent and impartial tribunal;’
that acting as both ‘judge and jury’ was unconstitutional. The result? A call from the bench to overhaul the region’s dental laws, transferring authority from