Do you have your professional biography in your waiting room to help your patients get to know you better?
This is brief (three or four short paragraphs), professional (focusing on schooling, honors, association and group memberships; service on boards and committees; speeches and publications), and personal (translating everything into patient-oriented benefits).
You can lay it out yourself in a word processor program, or have a professional do it for you. You can print it up yourself, or have a print store do it.
I advise you not to talk a lot about dentistry in your bio, but you should include recent professional activities and their significance to your reader.
If you find yourself resisting this personal promotion, remember that every year you take hundreds of hours of accredited CE courses, attend lectures, seminars, professional association and group meetings, participate in study groups, even serve on committees and task forces. All to improve your skills, increase your knowledge, and better serve your patients. So don’t be shy about publicizing your efforts! Just do it in ways that are meaningful to your reader.
Let me tell you about some of the results I’ve seen. When Dr. S shared his professional bio, these were some of the comments from patients:
- “I didn’t know it took so much training to become a dentist.”
- “Flying down to Mexico on weekends to do dentistry in a poor community is pretty impressive.”
- “I didn’t know Dr. S was that smart!”
Take a look at your own background. With a few colorful words and professional presentation, you too can be thought of as THE well-qualified dentist in your area.
And a good bio can lead to more referrals and better retention.
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