Your Professional Biography

Do you have your professional biography in your waiting room to help your patients get to know you better?

Your Professional Biography
It’s something that’s often overlooked, but can really help patients connect and feel comfortable with you. Writing your own bio is no easy task, but we’ll guide you through it.

Click here to get your copy now

This is brief (three or four short paragraphs), professional (focusing on schooling, honors, association and group memberships; service on boards and committees; speeches and publications), and personal (translating everything into patient-oriented benefits).

I recommend a one-page document, either in color or black and white, that includes your photo.Professional Biography

You can lay it out yourself in a word processor program, or have a professional do it for you. You can print it up yourself, or have a print store do it.

I advise you not to talk a lot about dentistry in your bio, but you should include recent professional activities and their significance to your reader.

If you find yourself resisting this personal promotion, remember that every year you take hundreds of hours of accredited CE courses, attend lectures, seminars, professional association and group meetings, participate in study groups, even serve on committees and task forces. All to improve your skills, increase your knowledge, and better serve your patients. So don’t be shy about publicizing your efforts! Just do it in ways that are meaningful to your reader.

Let me tell you about some of the results I’ve seen. When Dr. S shared his professional bio, these were some of the comments from patients:

  • “I didn’t know it took so much training to become a dentist.”
  • “Flying down to Mexico on weekends to do dentistry in a poor community is pretty impressive.”
  • “I didn’t know Dr. S was that smart!”

Take a look at your own background. With a few colorful words and professional presentation, you too can be thought of as THE well-qualified dentist in your area.

And a good bio can lead to more referrals and better retention.

The entire Your Professional Biography Tutorial, valued at $96, is only $48!

Just click the shopping cart to order and receive immediate access to your online tutorial.

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