Dental Marketing Ideas – 16

News From The Wealthy Dentist #16 Dental Marketing Newsletter


by Jim Du Molin

Julia Roberts gets digital dentistry

You’d think that a star who gets $6 million plus per movie wouldn’t need to have her teeth retouched for a recent photo opportunity.
The reality is that this woman needs some serious cosmetic work!

Both People and Us magazines altered the photo to make Ms. Robert’s teeth uniformly white. All you “Dentist to the Stars” doctors should be on the phone to your PR agencies with offers to solve this woman’s problem… PDQ!

The rest of you in the dental community will just have to be satisfied with developing proposed treatment plans after reviewing these

“Before & After”
shots of that famous smile.

Doctor! Get your share of the dental video marketing revolution

Last week Google shelled out $1.65 billion for a video sharing website called YouTube. Believe it or not, as popular as YouTube is, the average person never heard of it before this deal and the idea of Internet video is still new to a
lot of folks – including the dental community.

This means two things:

1. There’s still tremendous room for growth – and opportunity – for people, including dentists, who build a business around Internet video. The Wealthy Dentist is already doing this with its video tutorials.

2. The opportunity has only just begun. You too will be able to add professional video to your dental website. Coming in early 2007 we will show you, step-by-step, how to add high-impact video to your dental practice website.

Now you can wear your marketing campaign

The Google/YouTube deal is not the end of the race – it was just the starting gun. If you can’t wait until 2007 to start marketing with video, you can now wear live video on your belt buckle!

It’s crazy, it’s impractical, but an American engineer who worked in Shanghai for seven years has come up with the “Egokast”. For just $289 you can now WEAR the video of your choice on your belt buckle and project it to the world as you strut through your dental practice.

This new medium offers some unique opportunities for developing new and original dental video content. Just hook up your intra-oral camera and… well, you get the idea.

Jim Du Molin

Dentist must extract more than just teeth

UK dentist Alison Brown has a unique problem. It seems she’s forced to spend as much time extracting cars from the narrow alley behind her practice as she does extracting teeth.

Why, you ask, would so many people drive into a ridiculously narrow alley, only to get stuck? Simple – their satellite navigation systems told them to. Remember the days when people relied on good old-fashioned common sense?

Trouble still brewing Down Under

As the dental crisis in Australia continues, the Australian Medical Association (AMA) has warned patients not to take out loans for essential treatment. The group, along with the government, is concerned doctors and dentists will
recommend unnecessary treatment, creating a major conflict of interest. Treatment that is truly necessary, opponents say, should be covered by the public system.

Wow! With an attitude like that, the Aussies have just killed off any possibility of American doctors emigrating to Australia. After all, isn’t this the same public health system that’s responsible for waiting lists for dental
care of several months, or even years? Sydney may be home to one of the most famous opera houses in the world, but the fat lady scheduled to sing was clearly sidetracked by the flying pigs.

“Dirty-hand dentist” suspended

A UK dentist has been suspended for allegedly urinating in a sink, and then treating a stunned patient without washing his hands. Dr. Alan Hutchinson was also accused of operating with dirty instruments used to clean his ears and
nose, and not-so-accidentally dropping x-rays between female patients’ legs. Insert cynical comment here.

HK dentist tells patient it’s “all in (her) head”

A Hong Kong dentist has been found guilty of professional negligence after cutting through a patient’s lingual nerve while extracting her wisdom teeth, leaving her unable to sense pain or taste sour, bitter or salty flavors on the
right side of her tongue. It wasn’t the accident that lead to her suspension, however, but the way in which she handled it. According to reports, the female patient returned to the doctor’s office within days with a complaint. The
response? “It’s all in your head.”


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