Dental Marketing Ideas – 083

News From The Wealthy Dentist #83: February 6, 2008

Editorial: Jim Du Molin

Cutting a Crown Prep vs. Filming a Car Commercial…

Honda adIn a culture focused on instant gratification, the new ad for the Honda Accord stands out. It features an unbelievably complex “Rube Goldberg machine” made entirely from Accord parts. The film required 606 takes, took three months to complete, cost six million dollars, and was worth every penny.
Click to learn more…

Survey Results: Romance Among Dental Coworkers

One in Five Dentists Admits to an Office Affair

In this survey, we asked dentists if they have ever been romantically involved with a coworker (other than their spouse) at their dental practice. Though most felt it was a terrible idea, one of five dentists acknowledged having an office romance. “I won’t ever do it again. It cost me my marriage!” wrote a repentant orthodontist.
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Special Marketing Feature: Melinda Spitek, Hycomb Marketing

Are You Invisible to Your Existing Patients?

dental marketing consultant Melinda SpitekYou need to maintain contact with your existing patient base so that you don’t disappear from patients’ minds.  If you’re suffering from Empty Chair Syndrome, you may be a victim of invisibility. I recommend that you mail out a professional communication every 90 days, reminding your patients that YOU are their dentist. Click to continue…

What’s Showing in Your Waiting Room?

Dental TV Network Launches

These  days, there’s a TV network for everything, right? Well, add one more to the list – The Dental TV Network. But before you dentists get too excited, here’s the catch: it’s not actually for you. The channel is aimed at waiting room patients, but also designed not to be so repetitive as to irritate office personnel.
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Dental Practice Construction: Weekly Update

Construction Begins on the New Machias Dental

I’ve been telling you the story of the Sparagas, who are constructing a new building for their dental practice in rural Maine. (Catch up on the project overview and the financial considerations.) This week: Breaking ground for their dream practice.
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Results Marketing

Another Satisfied IDA Dentist“My best patient from IDA marketing systems led to a $36,000 profit for dentures and implants,” comments Dr. Mark Loisel of Fremont, California.

Read more marketing stories…

What’s on My Bookshelf This Week

How to Become Dentally Self-Sufficient
by Dr. Robert Nara

Preventive dentistry truly does start at home. This author recommends brushing with baking soda, suggests using a dry mixture of baking soda and salt to brush without water, and describes treating tooth pain with salt. To most dental professionals, of course, none of this is news. The secret behind my brilliant smile? I’ve been rinsing with a hydrogen peroxide solution for years.
Want to read more or buy the book?

Also in the News…

Previous Surveys…

Previous Editorial Highlights…

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