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We asked dentists what dental marketing keywords they use to describe the dental care their practices offer. In this survey, each of the three phrases “cosmetic dentistry,” “general dentistry” and “family dentistry” were used by over half of dentists who responded.
“Restorative dentistry,” “comfortable dentistry” and “gentle dentistry” were each used by about one-third of dentists.
Here’s how many respondents use each of the following phrases:
- Cosmetic dentistry: 65%
- Family dentistry: 59%
- General dentistry: 53%
- Restorative dentistry: 32%
- Comfortable dentistry: 32%
- Gentle dentistry: 32%
- Aesthetic dentistry: 18%
- Sedation dentistry: 12%
- Anxiety-free dentistry: 9%
- Eco-friendly/ green dentistry: 9%
- Relaxation dentistry: 9%
- Spa dentistry: 6%
- Mercury-free/ mercury-safe dentistry: 3%
- Holistic dentistry: 3%
Note: Survey sample included 34 respondents.