High-Value Dental Patients

Post comments on dental marketing: types of patients for the dentist

Targeted dental patients (November 9, 2010) The dental patient group most likely to be targeted by the average dentist are family and general dentistry patients. Two out of three dentists direct dental marketing towards general dental patients.

The next most commons types of targeted dental patients are cosmetic dentistry and dental implants patients.

Here are some other patient types that dentists target:

Periodontal patients
Sleep apnea/snoring treatment patients
TMJ disorder patients
Laser-interested patients
Patients motivated by high-tech tools
Patients interested in digital x-rays
Wealthy patients
Patients that show up for their appointments
Patients that pay in full before treatment begins
Patients that bring snacks for the office staff

Note: Survey sample included 22 respondents. Posted 11/9/2010

Internal Marketing & Communications
This core strategy targets your existing patients.

Maximize Your Marketing: Target High-Value Patients
Amp up your marketing and get the new patients you want.

Designing the $1,000,000 Dental Practice Sign
Signage is the #1 lowest-cost way to acquire new patients.

Turn Your Front Desk into a Marketing Machine
Convert high-value new patient leads into dental appointments.

$10,000 a Month Chart Audit
Extract money from your files! Includes complete forms for conducting chart audits.

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Setting Dental Fees for Maximum Case Acceptance
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Your Professional Biography
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Generate referrals from other medical practitioners.

Practice Answering Machine
A proven marketing strategy for your practice answering machine.

When I first came to work with Jim, I was producing approximately $48,000 per month. At the end of the first year, I was producing 114% more than when I started. The value of new patients during that first year also doubled.

When I first started, I had about 8-10 new patients a month. I was practicing alone in my home, so I had a very small practice. I knew I really had to grow the practice quickly because I moved into a new facility. With the different approaches the The Wealthy Dentist has given me, I was able to move the number of new patients up to 41 a month.

Dr. Jan Ormsby
Ithaca, NY

The major benefit that I have received from having been a member of the The Wealthy Dentist has been my transition from managed care insurance plans to fee-for-service patients.

Probably the biggest key that I've seen that has allowed me to progress to where I am now has been really implementing a lot of the systems that I've learned.

You know: making sure I have a complete team that's working for a common goal. In addition to that, I'm really implementing a lot of the marketing strategies that I found were the most effective for me.

Especially when I first started, I tried a lot of different marketing techniques, and I wasn't sure whether they were going to work or not. With Jim and his team of dental management consultants, I've really been able to copy genius instead of creating mediocrity.

Dr. Victor Sobrepena
Foster City, CA

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