Dental Marketing Ideas – 052

News From The Wealthy Dentist #52 Dental Marketing Newsletter

Editorial: Jim Du Molin

“Lean Marketing” Meets the Dental Industry

Toyota revolutionized the auto industry with its “lean marketing” tactics that streamline efficiency in all processes. Dissatisfied with other management techniques, a Florida dentist has spent 10 years applying lean principles to his dental practice. As a result, the time a patient spends waiting for care has been greatly reduced. Story continues…

The Wealthy Dentist Survey Results: Dental Hygienists

Dental Hygienists Are Well-Paid (Some Dentists Think They Are Too Well-Paid…)

In our most recent survey, we asked dentists the hourly wage of their dental
hygienists; the average answer was $36 an hour, whether paid on commission,
by the hour, or salaried. “I think hygienists are highly overpaid!!” commented one dentist, while another gushed: “She’s worth every penny, makes me a fortune!”
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Special Features

Regrow Your Teeth with Gum and Toothpaste?

Since fluoride was added 50 years ago, toothpaste technology has seen few major advancements. But a
Florida firm has developed NovaMin, a recalcifying ingredient to regrow teeth. It’s similar to the calcium phosphate Recaldent. In countries such as Japan and Mexico, Recaldent gums have proven to be big sellers.

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Marketing Advice from Melinda Spitek, CEO of Hycomb Marketing

Grow The Line That Leads to Your Practice

In a recent survey, we discovered that patients all have reservations about going to the dentist. I recommend sending out New Patient Packets that include a brochure, an appointment card, health history forms, a welcome letter, and your newsletter. It makes all the difference in your relationship with the first-time patient!
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