Dental Marketing Ideas – 058

News From The Wealthy Dentist #58 Dental Marketing Newsletter

Editorial: Jim Du Molin

Oh No! Identity Theft at the Dental Office

At least nine people in Florida recently had their identities stolen by an unlikely perpetrator: the 21-year-old assistant at their dentist’s office. She used patients’ credit card info to order
at least $25,000 worth of merchandise online. Does your practice take precautions against identity theft?
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The Wealthy Dentist Survey Results: Website Marketing

Dentists Aren’t Sure If Website Marketing Is Worth It

In our most recent survey, we asked dentists if their dental practice website marketing
is worth its expense. Less than half (44%) said yes: internet marketing generates new patients and a positive ROI. The remaining 56% replied that they don’t believe that internet marketing has particularly helped find new patients.
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In the News…

Sorry, We’re All Out of Fluoride: Try Again Next Year

The debate over whether or not to fluoridate has recently hit a logistical snag in North America: a critical shortage of fluoride supplies. American manufacturing facilities were damaged when Hurricane Katrina hit the
Gulf Coast. Dwindling supplies have forced a number of US and Canadian cities to revisit their fluoridation strategies, including Edmonton, Canada; New Orleans; and Portland, Maine.

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Dentist, Busted for Medicaid Fraud, Owes $1.3 Million

A Michigan dentist convicted of Medicaid fraud has been ordered to repay the state $1.3 million. During the years of 2004 and 2005, Dr. Billy Shee Lim fraudulently billed Medicaid for over $2.1 million – in one case claiming to have extracted 37 primary teeth from a single pediatric patient!
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