Dental Marketing Ideas – 060

News From The Wealthy Dentist #60 Dental Marketing Newsletter

Editorial: Jim Du Molin

An Economic Perspective on Dental Hygienists

At a certain point, most dentists choose to hire a dental hygienist instead of performing all treatments themselves. However, before actually hiring one, you have to invest in operatory space, tools and equipment. Think like a capitalist: analyze your assets, how much you’re willing
to risk, and how much passive income you can generate.
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The Wealthy Dentist Survey Results: Do You Offer In-House Dentures?

Dentists Would Rather Treat Denture Patients than Refer Them to a Prosthodontist

In our most recent survey, we asked dentists if they offer in-house denture services.
A whopping 94% of our respondents said yes, their practices can meet the needs of denture patients. Only 7% report that they refer denture patients out to a prosthodontist.
Said one dentist:
“I only refer out the most difficult cases. I do not like sending profits out the door.” Another commented,
“I do some dentures, and I would like to do more, but denture patients can be a pain to deal with.”
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In the News…

Are You Paying for Your Background Music?

Turning on some music makes the waiting room a little more pleasant, but
it’s got some in the music industry riled up. Canada’s SOCAN (a performing
rights group for composers) went after dental offices last year, and now
they’re targeting hair salons. Licensing fees start at $94 annually.

Story continues…

More Dental Marketing Ideas…

Internal Marketing & Communications
This core strategy targets your existing patients.

Maximize Your Marketing: Target High-Value Patients
Amp up your marketing and get the new patients you want.

Designing the $1,000,000 Dental Practice Sign
Signage is the #1 lowest-cost way to acquire new patients.

Turn Your Front Desk into a Marketing Machine
Convert high-value new patient leads into dental appointments.

$10,000 a Month Chart Audit
Extract money from your files! Includes complete forms for conducting chart audits.

DIY Office Brochure
Create your own brochure with our video lesson, template, and pre-written content.

Setting Dental Fees for Maximum Case Acceptance
You deserve a raise! We offer strategies on how to set fees.

Maximize Case Acceptance
Increase dental patient case acceptance by 25% or $125,000.

Video For Your Website
Online video marketing is an important part of an overall web presence for any dental practice.

Structuring a Dental Associate Program
Learn how to convert your practice into cash at retirement.

Your Professional Biography
Do you have your professional biography in your waiting room?

Doctor-to-Doctor Marketing
Generate referrals from other medical practitioners.

Practice Answering Machine
A proven marketing strategy for your practice answering machine.

When I first came to work with Jim, I was producing approximately $48,000 per month. At the end of the first year, I was producing 114% more than when I started. The value of new patients during that first year also doubled.

When I first started, I had about 8-10 new patients a month. I was practicing alone in my home, so I had a very small practice. I knew I really had to grow the practice quickly because I moved into a new facility. With the different approaches the The Wealthy Dentist has given me, I was able to move the number of new patients up to 41 a month.

Dr. Jan Ormsby
Ithaca, NY

The major benefit that I have received from having been a member of the The Wealthy Dentist has been my transition from managed care insurance plans to fee-for-service patients.

Probably the biggest key that I've seen that has allowed me to progress to where I am now has been really implementing a lot of the systems that I've learned.

You know: making sure I have a complete team that's working for a common goal. In addition to that, I'm really implementing a lot of the marketing strategies that I found were the most effective for me.

Especially when I first started, I tried a lot of different marketing techniques, and I wasn't sure whether they were going to work or not. With Jim and his team of dental management consultants, I've really been able to copy genius instead of creating mediocrity.

Dr. Victor Sobrepena
Foster City, CA

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