Dental Marketing Ideas – 061

News From The Wealthy Dentist #61 Dental Marketing Newsletter

Editorial: Jim Du Molin

An Economic Perspective on Dental Hygienists

It’s essential to manage your dental practice like a capitalist. Last week I discussed
the economics of hiring a dental hygienist. The more hygiene days per week, the more time you can spend performing high-value procedures. It’s an investment and a risk, but it’s one that can prove extremely profitable.

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UK Smoking Ban Leads to Increased Interest in Cosmetic Dentistry

This summer, England introduced a ban on smoking in restaurants, bars, and other businesses. It would seem this smoking ban has been good for dentists. The British Academy of Cosmetic Dentistry reports a 12% increase in in cosmetic procedures such as tooth whitening and veneers. Said president Christopher Orr: “It appears people are smoking less now due to the ban, so it is not a
surprise that many would like an improved smile to go with their better health.”

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Oral Cancer Linked to HPV (Human Papillomavirus)

Cervical cancer has made headlines recently with the introduction of a vaccine against the most vicious strains of the virus. A new study finds that these same strains are also linked to oral and oropharyngeal squamous cell carcinoma. Though it is being marketed to young women as a way to fight cervical cancer, the vaccine may also decrease the risk of oral cancer.

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More Dental Marketing Ideas…

Internal Marketing & Communications
This core strategy targets your existing patients.

Maximize Your Marketing: Target High-Value Patients
Amp up your marketing and get the new patients you want.

Designing the $1,000,000 Dental Practice Sign
Signage is the #1 lowest-cost way to acquire new patients.

Turn Your Front Desk into a Marketing Machine
Convert high-value new patient leads into dental appointments.

$10,000 a Month Chart Audit
Extract money from your files! Includes complete forms for conducting chart audits.

DIY Office Brochure
Create your own brochure with our video lesson, template, and pre-written content.

Setting Dental Fees for Maximum Case Acceptance
You deserve a raise! We offer strategies on how to set fees.

Maximize Case Acceptance
Increase dental patient case acceptance by 25% or $125,000.

Video For Your Website
Online video marketing is an important part of an overall web presence for any dental practice.

Structuring a Dental Associate Program
Learn how to convert your practice into cash at retirement.

Your Professional Biography
Do you have your professional biography in your waiting room?

Doctor-to-Doctor Marketing
Generate referrals from other medical practitioners.

Practice Answering Machine
A proven marketing strategy for your practice answering machine.

When I first came to work with Jim, I was producing approximately $48,000 per month. At the end of the first year, I was producing 114% more than when I started. The value of new patients during that first year also doubled.

When I first started, I had about 8-10 new patients a month. I was practicing alone in my home, so I had a very small practice. I knew I really had to grow the practice quickly because I moved into a new facility. With the different approaches the The Wealthy Dentist has given me, I was able to move the number of new patients up to 41 a month.

Dr. Jan Ormsby
Ithaca, NY

The major benefit that I have received from having been a member of the The Wealthy Dentist has been my transition from managed care insurance plans to fee-for-service patients.

Probably the biggest key that I've seen that has allowed me to progress to where I am now has been really implementing a lot of the systems that I've learned.

You know: making sure I have a complete team that's working for a common goal. In addition to that, I'm really implementing a lot of the marketing strategies that I found were the most effective for me.

Especially when I first started, I tried a lot of different marketing techniques, and I wasn't sure whether they were going to work or not. With Jim and his team of dental management consultants, I've really been able to copy genius instead of creating mediocrity.

Dr. Victor Sobrepena
Foster City, CA

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