Dental Marketing Ideas – 064

News From The Wealthy Dentist #64 Dental Marketing Newsletter

Editorial: Jim Du Molin

Dental Associates vs. Hygienists

Have you ever wondered when a hygienist can be more profitable to you than an associate?
Last week we discussed profits and hygienists. This week, I’ll examine how much an associate would
have to produce to yield the same profit. Sometimes it’s easier to raise hygiene production than to make that profit from an associate.
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The Wealthy Dentist Survey Results: Wisdom Teeth

Half of Dentists Refer out Most Wisdom Tooth Removals

In our most recent survey, we asked dentists what percentage of wisdom tooth removals they
refer to an oral surgeon. Overall, half of our dentist respondents refer out 80% or more third molar extractions. Some dentists were grateful to be rid of most or all wisdom teeth cases, while other dentists prefer to refer only the most complicated cases. “That’s what oral surgeons are for!” exclaimed a California dentist who refers out all removals. Said a Mississippi dentist, “I am grateful to have a source to refer things that are more difficult than I am comfortable doing.”

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In the News…

Scottish Actor McAvoy Won’t Fix His Teeth

James McAvoy may be only 28, but he’s already starred opposite Forest Whittaker in last year’s The Last King of Scotland. He’s an attractive Scottish man with fans both male and female. He’s poised to launch onto the Hollywood scene, but he’s refusing on principle to get cosmetic dentistry. When asked if he was ever going to get his teeth fixed, the actor replied, “Only when they fall out.”

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More Dental Marketing Ideas…

Internal Marketing & Communications
This core strategy targets your existing patients.

Maximize Your Marketing: Target High-Value Patients
Amp up your marketing and get the new patients you want.

Designing the $1,000,000 Dental Practice Sign
Signage is the #1 lowest-cost way to acquire new patients.

Turn Your Front Desk into a Marketing Machine
Convert high-value new patient leads into dental appointments.

$10,000 a Month Chart Audit
Extract money from your files! Includes complete forms for conducting chart audits.

DIY Office Brochure
Create your own brochure with our video lesson, template, and pre-written content.

Setting Dental Fees for Maximum Case Acceptance
You deserve a raise! We offer strategies on how to set fees.

Maximize Case Acceptance
Increase dental patient case acceptance by 25% or $125,000.

Video For Your Website
Online video marketing is an important part of an overall web presence for any dental practice.

Structuring a Dental Associate Program
Learn how to convert your practice into cash at retirement.

Your Professional Biography
Do you have your professional biography in your waiting room?

Doctor-to-Doctor Marketing
Generate referrals from other medical practitioners.

Practice Answering Machine
A proven marketing strategy for your practice answering machine.

When I first came to work with Jim, I was producing approximately $48,000 per month. At the end of the first year, I was producing 114% more than when I started. The value of new patients during that first year also doubled.

When I first started, I had about 8-10 new patients a month. I was practicing alone in my home, so I had a very small practice. I knew I really had to grow the practice quickly because I moved into a new facility. With the different approaches the The Wealthy Dentist has given me, I was able to move the number of new patients up to 41 a month.

Dr. Jan Ormsby
Ithaca, NY

The major benefit that I have received from having been a member of the The Wealthy Dentist has been my transition from managed care insurance plans to fee-for-service patients.

Probably the biggest key that I've seen that has allowed me to progress to where I am now has been really implementing a lot of the systems that I've learned.

You know: making sure I have a complete team that's working for a common goal. In addition to that, I'm really implementing a lot of the marketing strategies that I found were the most effective for me.

Especially when I first started, I tried a lot of different marketing techniques, and I wasn't sure whether they were going to work or not. With Jim and his team of dental management consultants, I've really been able to copy genius instead of creating mediocrity.

Dr. Victor Sobrepena
Foster City, CA

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