News From The Wealthy Dentist #79 Dental Marketing Newsletter

Editorial: Jim Du Molin

Dental Marketing in the New Year: It’s Time to Get to Work!

It appears that attracting more new patients is the #1 New Year’s resolution for dentists. Well, January is a great month to expand your practice! Many patients postpone treatment until their yearly benefits are renewed. I’ll give you an example of a simple letter that should be sent to ALL your insurance patients.
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Survey Results: Continuing Education

Online Continuing Education: Most Dentists Say Yes

In this survey, we asked dentists if they have used the Internet as part of their formal dental continuing education. The slight majority (57%) said yes, while 43% of dentists still complete their dental CE hours the old-fashioned way. “I enjoy attending sessions in person, but I like the  convenience of online CDE,” commented a general dentist from Arizona.

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Marketing Wars: UK Logo Battle Settled in Court

Dental Practice Beats Lacoste, Wins Right to Use Crocodile Logo

Lacoste polo shirts have become ubiquitous, and their distinctive crocodile logo makes
them easy to spot. So the clothing retailer balked when two British dentists tried to use a cartoon crocodile as their dental practice logo. After four years of legal battles, the court
ruled in favor of the dentists. (At left, you’ll see the dental practice logo, with the Lacoste logo underneath it.)

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What’s on My Bookshelf This Week

The Story Factor by Annette Simmons

This book argues that stories are the most useful tool available for influencing behavior.
Too often, marketers try to influence via concepts rather than stories. But concepts aren’t
emotional, and people make decisions emotionally. The book is full of great stories and examples of how storytelling can be used to influence people to take action. If you are a dentist who wants to influence your patients, this is the book to pick up!
Want to read the book?