News From The Wealthy Dentist #82 Dental Marketing Newsletter
Editorial: Jim Du Molin
Dental Practice Construction: What You Need to Consider
Last week I began the story of Machias Dental, a practice in rural Maine. Dr. James Sparaga and his wife, Kathy, are currently building a spacious, brand-new dental facility. I interviewed Kathy Sparaga about the important financial decisions involved in such an ambitious undertaking.
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Survey Results: Tooth Whitening
Do Tooth Whitening Patients Go on To Have Additional Cosmetic Dentistry?
In this survey, two out of three dentists reported that less than 40% of tooth whitening patients go on to have additional cosmetic dental work. “Whitening opens the door to more cosmetic dentistry,” commented one dentist. Another disagreed, saying, “There sure aren’t many patients beating down my door for cosmetic treatments.”
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From The Journal of the American Dental Association
Study Finds Dental Amalgam Does Not Damage Children’s Brains
We all know that amalgam fillings are a hot-button issue in the dental world. (Remember how dentists were divided over our mercury filling survey?) Well, February’s Journal of the American Dental
Association includes a report that finds amalgam fillings do not damage children’s brain development.
A High-Tech Solution to the UK’s Dental Crisis
Why Not Get Your Oral Check-Up Online?
One London dentist has come up with a novel solution to the UK’s dental crunch: he’s giving oral exams over the internet. Currently, patients go to a clinic to have the webcam exam, but Dr. Jerry Watson imagines a future where patients can be seen from their own homes. “We need cameras in electric toothbrushes,” he says.
What’s on My Bookshelf This Week
Getting Everything You Can Out of All You’ve Got by Jay Abraham
It’s an essential book on leading-edge marketing thinking from a top marketing guru who trains small businesses on leveraging their “hidden assets.” This book outlines all his most important concepts.
Internal Marketing & Communications
Maximize Your Marketing: Target High-Value Patients
Designing the $1,000,000 Dental Practice Sign
Turn Your Front Desk into a Marketing Machine
$10,000 a Month Chart Audit
DIY Office Brochure
Setting Dental Fees for Maximum Case Acceptance
Maximize Case Acceptance
Video For Your Website
Structuring a Dental Associate Program
Your Professional Biography
Doctor-to-Doctor Marketing
Practice Answering Machine
