News From The Wealthy Dentist #92 Dental Marketing Newsletter
Pending Dental Lab Legislation
The current lead scare has put a spotlight on dental labs, especially foreign ones. A number of US states are now considering legislation that would require disclosure (either from dental labs to dentists, or from dentists to patients) if a dental prosthesis was manufactured outside of the country.
Click to continue…
Survey Results: Do You Consider Marketing Part of Your Job?
Most Dentists See Marketing as a “Necessary Evil”
When we asked dentists if marketing is part of their job as a dentist, we heard a lot of grumbles about what a pain dental practice marketing can be. Nonetheless, 95% of respondents acknowledge that they won’t get to practice dentistry if they can’t run a successful business. Only 5% disagree. Click to continue…
Customers Rate Restaurants Online – And Dentists, Too
Consumer Referral Websites Increasingly Important for Dentists
Just yesterday my dentist told me how he’s got five stars on Yelp.com, a consumer referral website that lets users rate and review businesses. Angie’s List, a similar site, just added categories for dentists and other doctors.
What does your review say?
Click to continue…
Dental Practice Construction:
Finding The Dental Associate of Your Dreams
Dr. Sparaga has almost completed his new dental facility, and he’s been looking for an associate to help him recoup some construction costs. All the head-hunters found were foreign students hoping for green cards. Then one day the doctor got a call from a dental student at his alma mater…
On My Bookshelf Right Now:
Book Yourself Solid by Michael Port
The subtitle says it all: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling. Learn about lead generation and self-promotion, and discover that selling yourself doesn’t have to be as distasteful as you might think!