Dental Marketing Ideas – 098

News From The Wealthy Dentist #98 Dental Marketing Newsletter

Editorial: Jim Du Molin

FDA Gets a “D” for Handling of Lead in Dental Products

I’m still talking about the lead scandal… I don’t want to be a fearmonger, but I can’t believe how little press this issue is getting! The FDA and CDC seem to be ignoring this potential health threat. To find additional information, the public is left to rely on the ADA and the TV station (Ohio’s WBNS) that first broke the story. This week, I grade the involved parties on their handling of this public health issue.
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Survey Results: Dentists and Sports Cars

Majority of Dentist Respondents Have Owned a Sports Car

It turns out that the stereotype of dentists driving sports cars isn’t just a silly fiction. In our survey, 60% of dentist respondents admitted they have owned a sports car. Even more remarkably, fully one in four dentists in this survey has owned a Porsche.

“Porsche?” asked one dentist. “In my town, it’s the Bentleys you watch out for!”
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What Your Patients Are Reading

Fruit Smoothies Linked to Tooth Decay

The public has recently been informed of something dentists have known for a long time: like drinking fruit juice or eating sweets, drinking fruit smoothies can cause tooth decay. They might be healthy, but the sweetness and acidity won’t do patients’ teeth any good. The key to minimizing damage is to brushbeforehand and to avoid brushing for one hour after.
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Dental Practice Construction:

Marketing a Top Priority for New Dental Facility

As Dr. Jim Sparaga and his wife Kathy finish up construction of their new dental facility, they are finding cost overruns inevitable. Though they’re not eager to spend more than they have to, they’ve
realized that the new building will require increasing their marketing budget.

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What’s on My Bookshelf

The Science of Influence: How to Get Anyone to Say “Yes” in 8 Minutes or Less!
by Kevin Hogan

This book bills itself as offering up new secrets to getting what you want every time.
Research in the field of influence meets real-world experiences, offering simple strategies for turning a “no” into a “yes.” Author Hogan is a motivational speaker and professor of Persuasion and Influence.

Want to get the book?