Dental Marketing Ideas – 102

News From The Wealthy Dentist #102 Dental Marketing Newsletter

Editorial: Jim Du Molin

Dental Practice Facilities: Is Bigger Really Always Better?

A Washington state dentist has set his sights on building a dental practice so large that he’s nicknamed it the “Disneyland of dentistry.” The facility will delight children with games and giant sculptures of prehistoric animals, while adults will be able to enjoy free Internet access and deluxe coffee drinks. His business model focuses on treating lots of patients (many of them low-income) with lots of tooth decay. Click to continue…

Survey Results: Favorite Treatment Options

Dentists Love Cosmetic Dentistry Best of All

In our most recent survey, we asked dentists about their favorite treatment options. Cosmetic dentistry was the clear winner, pulling in over one-third of the total vote (and one-half of the general dentist vote). Specialists, on the other hand, voiced a clear preference for dental implants. While a quarter of urban dentists like Invisalign, rural dentists do not feel the same way. Click to continue…

State and Local Dental Associations

A Grand Political Battle in New York State

The New York Times is reporting on a political battle between rival dental societies. On the one side, we have the NY State Dental Association. On the other side is a Manhattan-based local society that’s fighting for its very survival. A bill now in Albany could let the state group eliminate the local group entirely. So why is this such a big deal? Not surprisingly, the answer is financial. Click to continue…

More Dental Marketing Ideas…

Internal Marketing & Communications
This core strategy targets your existing patients.

Maximize Your Marketing: Target High-Value Patients
Amp up your marketing and get the new patients you want.

Designing the $1,000,000 Dental Practice Sign
Signage is the #1 lowest-cost way to acquire new patients.

Turn Your Front Desk into a Marketing Machine
Convert high-value new patient leads into dental appointments.

$10,000 a Month Chart Audit
Extract money from your files! Includes complete forms for conducting chart audits.

DIY Office Brochure
Create your own brochure with our video lesson, template, and pre-written content.

Setting Dental Fees for Maximum Case Acceptance
You deserve a raise! We offer strategies on how to set fees.

Maximize Case Acceptance
Increase dental patient case acceptance by 25% or $125,000.

Video For Your Website
Online video marketing is an important part of an overall web presence for any dental practice.

Structuring a Dental Associate Program
Learn how to convert your practice into cash at retirement.

Your Professional Biography
Do you have your professional biography in your waiting room?

Doctor-to-Doctor Marketing
Generate referrals from other medical practitioners.

Practice Answering Machine
A proven marketing strategy for your practice answering machine.

When I first came to work with Jim, I was producing approximately $48,000 per month. At the end of the first year, I was producing 114% more than when I started. The value of new patients during that first year also doubled.

When I first started, I had about 8-10 new patients a month. I was practicing alone in my home, so I had a very small practice. I knew I really had to grow the practice quickly because I moved into a new facility. With the different approaches the The Wealthy Dentist has given me, I was able to move the number of new patients up to 41 a month.

Dr. Jan Ormsby
Ithaca, NY

The major benefit that I have received from having been a member of the The Wealthy Dentist has been my transition from managed care insurance plans to fee-for-service patients.

Probably the biggest key that I've seen that has allowed me to progress to where I am now has been really implementing a lot of the systems that I've learned.

You know: making sure I have a complete team that's working for a common goal. In addition to that, I'm really implementing a lot of the marketing strategies that I found were the most effective for me.

Especially when I first started, I tried a lot of different marketing techniques, and I wasn't sure whether they were going to work or not. With Jim and his team of dental management consultants, I've really been able to copy genius instead of creating mediocrity.

Dr. Victor Sobrepena
Foster City, CA

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