News From The Wealthy Dentist #112 Dental Marketing Newsletter
Nine Truths of Dental Marketing: Jim Du Molin
Want to Pick My Brain… At No Cost?
An angry reader just unsubscribed from our newsletter. “Jim, I can’t believe that a guy once so passionately convinced that he could save the world from spam would himself become a heinous spammer,” he wrote. A spammer?!? Are you kidding me? I’ve spent time and effort putting together my “9 Truths of Dental Marketing” tutorials. But hey, if you don’t want my insight and know-how for no charge, then just unsubscribe anytime!
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Survey: Patient Excuses
“Sorry Doctor, I Can’t Come in Because I Have a Toothache”
In this survey, we asked dentists about the funniest excuses they’ve heard from patients for missing appointments. The clear winner was the toothache defense: “My tooth hurts too bad to get out of bed.” Other highlights include, “My windshield wipers aren’t working and it might rain,” “I had to go
shopping for my daughter’s bat mitzvah dress,” and “I went a movie instead.”
Special Lease Feature by Lewis Gelmon
Dentists Don’t Sell Their Practices, They Sell Their Leases…
Dentists are shocked when I tell them that you don’t really sell your practice; you sell your lease. It seems that more and more dentists are finding themselves caught in a classic landlord trap. Dentists who are in the process of selling their practice can find they need to pay their landlords tens or hundreds of thousands of dollars in order to transfer their leases.
Dental tenant advocate Lewis Gelmon has reviewed thousands of leases for dentists since 1994.
What Your Patients Are Reading
Whew! $15 Million Dental Malpractice Award in Washington
In a jury trial, Washington State’s Spokane County Superior Court awarded a stunning $14.8 million to a woman left disabled after a series of jaw operations left her jaw fused shut. The defendant’s lawyer commented that it was the largest dental malpractice award he had seen in his 21 years of practice in the state. The oral surgeon is planning to appeal the verdict.
What’s on My Bookshelf
The 80/20 Principle by Richard Koch
The Secret to Success by Achieving More with Less
Over a hundred years ago, an Italian economist stumbled upon what has become known as “the 80/20 rule.” Author Koch expands upon that principle. Much as 20% of the population has 80% of the wealth, he argues, 20% of the work you do leads to 80% of the profit you make.
Internal Marketing & Communications
Maximize Your Marketing: Target High-Value Patients
Designing the $1,000,000 Dental Practice Sign
Turn Your Front Desk into a Marketing Machine
$10,000 a Month Chart Audit
DIY Office Brochure
Setting Dental Fees for Maximum Case Acceptance
Maximize Case Acceptance
Video For Your Website
Structuring a Dental Associate Program
Your Professional Biography
Doctor-to-Doctor Marketing
Practice Answering Machine
