Dental Marketing Ideas – 114

News From The Wealthy Dentist #114 Dental Marketing Newsletter

Editorial: Jim Du Molin

Michigan Dentist’s Patient List Stolen

“Any dentist who’s considering purchasing a practice needs to know what happened to me,” the exhausted dentist told me. He was working seven days a week at two practices just to make ends meet. After he bought a thriving dental practice, a hygienist stole his patient list. The most shocking part? The judge threw his case out, ruling that the doctor’s patient list is not protected information.

Click to watch the video or read the article…

Survey: ADA Membership

One in Four Dentists Has Dropped the ADA

In this survey, one quarter of dentists reported that they have quit the ADA or another organization because of political disagreements or other differences of opinion. “I have thought of quitting several times over the past 35 years,” wrote one dentist. “All of the time and money spent on the ADA headquarters building, and yet no meaningful results in the area of universal licensure, is beyond outrageous.”

Click to continue…

Dental Products

Can a Mouth Guard Improve Athletic Performance?

Some dentists aren’t just pushing mouth guards to protect athletes’ teeth – they claim that they can improve performance. Specifically, the Pure Power mouth guard is supposed to open airways by allowing the jaw and neck muscles to fully relax, similar to the mandibular orthopedic repositioning appliances (MORAs) that were popular some 25 years ago. But do they work?
Click to continue…

What Your Patients Are Watching

Dentist Sees Dead People in New Movie

British comedian Ricky Gervais, is now starring in “Ghost Town,” a comedy that follows a misanthropic dentist who flatlines on the operating table and wakes up with the ability to see dead people. New York dentist Dr. Joe Marini worked as a film consultant, helping the set decorator create a realistic operatory filled with relevant dental tools, and instructing Gervais on how to hold a drill near a patient’s face.
Click to continue…

What’s on My Bookshelf

The Wisdom of Crowds by James Surowiecki

Author Surowieki, a business columnist for The New Yorker, argues that groups can be even smarter than their most intelligent member. Under the right circumstances, this “collective intelligence” can be more reliable than that of highly-trained experts. One example: Who Wants To Be a Millionaire‘s studio
audience is correct 91% of the time.

Want to get the book?