Dental Marketing Ideas – 116

News From The Wealthy Dentist #116 Dental Marketing Newsletter

Survey: The Pure Power Mouthguard (PPM)

Mouthguard Improves Athletic Performance, Rave Dentists

In this survey, we found that fully nine out of ten dentists surveyed believe mouthguards can improve athletic performance – specifically, the Pure Power Mouthguard (PPM), a neuromuscular device.”Ask the athletes who are using them and have seen the increase in strength, flexibility and balance,” said one dentist. “Terrell Owens has actually been timed running faster with his PPM in.”
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Lawsuit Targets Providers of Overpriced, Unnecessary Dental Work

Attorney General Files Suit Against Massachusetts Practices

The Massachusetts Attorney General has filed suit against three high-volume dental practices, alleging
they attracted low-income patients with the offer of a free exam, then pulled a “bait and switch” with unnecessary and substandard dental work that left patients both in pain and in debt. The suit names individual dentists, finance advisers and business managers employed at the practices.
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Special Cosmetic Feature by Catherine Maley, MBA

Successful Cosmetic Patient Consultations

Aesthetic patients have different wants and needs from medical patients. (You can trust me on this; I literally wrote the book on this subject!) A successful aesthetic patient consultation begins with greeting the patient by name and taking a bit of time to get to know them. Remember, cosmetic patients are different from medical patients, and they
appreciate a friendly touch.
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Survey Video: Dental Consultants

Consultants Often Disappoint Dentists

This video reports on a Wealthy Dentist survey that asked dentists about dental consultants. Dentists are split on the issue, wanting to avoid dental practice management duties without paying an arm and a leg. “I have in the past used dental consultants, but not a one has ever been able to get me more
patients,” complained one dentist.

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What Your Patients Are Reading

Sour Candies: “Like Eating Battery Acid”

These days, our drugs are stronger, our cars faster, and our computers more powerful. And, true to form, today’s candy is even more devastating to tooth enamel than in days gone by. The California Dental Hygienists’ Association (CDHA) recently issued a public warning to parents about the Halloween dangers of sour candies, many of which are apparently as acidic as battery acid.
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What’s on My Bookshelf

The Age of Engage by Denise Shiffman

Reinventing Marketing for Today’s Connected, Collaborative, and Hyperinteractive Culture

This book is a valuable resource for the tech-savvy entrepreneur – or the entrepreneur who’s looking to become tech-savvy. You can market yourself via blogs, social networking sites, and other online resources, but if you don’t know what you’re doing, it won’t work very well.
Want to get the book?