Dental Marketing Ideas – 163

News From The Wealthy Dentist #163 Dental Marketing Newsletter

News from The Wealthy Dentist

Mercury Safety Is Different from Amalgam Safety
Mercury safe dentistry seems like a good idea for everyone, so I wasn’t
expecting so much controversy from Dr. Tom McGuire’s article on the topic. Though dentists have lots to say about the consumer safety of amalgam fillings, that’s not what we’re talking about here. Click to
continue to article…

Survey: Male Hygienists Not as Popular as Females
Only 70% of dentists said that they would hire a male hygienist if he were the most qualified candidate for the job, and 7% admitted they flat-out wouldn’t hire a man.  On the other hand, 17% said they currently work with a male hygienist. “”Public expectation dictates a female. I’d rather not be a trendsetter,” said one. Click to continue to article…

AAID: Implants Superior to Multiple Root Canals
The American Association of Implant Dentistry (AAID) says that dentists should avoid prolonged “dental heroics” on diseased teeth and simply opt for dental implants instead of performing multiple root canals. Studies indicate a higher success rate with implants than repeated endodontics. Click to continue to article…

Puppet Dentist “Glenn Martin, DDS” on Nick at Nite
Michael Eisner has a new animated TV series about a traveling dentist and his family that’s leading Nickelodeon’s Nick at Nite lineup this week and will continue to air on Mondays. The dentist is voiced by Saturday Night Live alum Kevin Nealon. Click to continue to article…

Video: Cosmetics Should Not Be a Specialty
With all the money to be made in cosmetic dentistry, it’s no surprise
that dentists aren’t eager to have cosmetic dentistry be a recognized
specialty like Periodontics or Ortho. The majority of dentists
say that cosmetic dentistry is just a part of practicing good dentistry.
Click to watch the video…

Video: Marketing Ethics a Gray Area for Some
Not so long ago, sending out a new patient offer could get a dentist thrown in front of the dental board. Dental marketing has grown a lot, but this video reports that many dentists feel some dental practice marketing is unethical, sullying the reputation of dentists in the eyes of the public. Click to watch the video…


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