Dental Marketing Ideas – 164

News From The Wealthy Dentist #164: September 9, 2009



News from The Wealthy Dentist: September 9, 2009

A Health Care Reform Conundrum
After our discussion of mercury led to, ahem, heated discussions on our blog, I thought it was time to move on to something more light-hearted… like health care reform. I’ve been so busy it’s been hard enough just keeping up with my own blog, but someone forwarded me an email that was so dead-on it really caught my eye. Click to
continue to article…

Survey: Yellow Pages Advertising
It looks like dentists are pulling out of the phone book! In this survey,
one-third of those with ads said they were dropping them, and another third said they were reducing their yellow pages marketing. “What a waste!” said one dentist. “At one point I spent $24k and got $3k in revenue. How’s that for ROI? It’s all on the net now.” Click to
continue to article…

HR Spotlight: Paying Employees Overtime
Human resources advisor Barbara Freet discusses potential complications from employees who work overtime. There are also some long-held traditions in the dental industry that can get you in trouble, like paying hygienists on a per diem basis or paying everyone on a salary basis to make it easy to do payroll. Click to continue to article…

Dentists Tend To Favor Water Fluoridation
We conducted a survey that asked dentists if they are in favor of water fluoridation. The clear majority (85%) support fluoridation, with many citing it as one of the top 10 public health innovations of the 20th century. The minority (15%) voiced concerns about the possible side effects of fluoride. Click to watch the video…

Video: Dentists Not Amused by Patient-Stealing
Nearly half of dentists complain that other dentists or employees have stolen dental patients from their practices, according to our survey.
Fully 44% of dentist respondents reported that former colleagues have tried to take patients with them to their next job. Click to
watch the video…

Also in the News…

Previous Surveys…

Previous Editorial Highlights…


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