Dental Marketing Ideas – 190

News From The Wealthy Dentist #190 Dental Marketing Newsletter

Happy St. Paddy’s Day, folks!
News from The Wealthy Dentist

The $400 Missed Appointment Fee
Dentists’ no-show fees have recently made headlines, with a Canadian man complaining loudly about a $400 cancellation charge. The man made an emergency appointment for his son, then cancelled it an hour later. But the appointment was for two days in the future, and the office had a
72-hour cancellation policy. So they charged him $200 per hour of missed
appointment time: a $400 no-show fee. Click to continue to article…

Survey: Only Half Have Raised Fees This Year
While half of dentists (54%) report that they have raised fees in the past year, it’s been over a year since their last fee increase for the other half (44%). And 2% have even lowered their fees. Those who did raise fees did it by an average of 4.5%. “Staff realized how important it was and influenced me!” said one dentist. Click to continue to article…

Last Call to Join The Wealthy Dentist University“Thanks for the Case Presentation seminar,” writes Dr. Gary Braunstein, a new member of TWDU. “You did an outstanding job. Every dentist should have this information.It puts together everything I have learned in over 30 years of practicing dentistry, but have not been able to put together for my staff. Your system is comprehensive and I look forward to training my staff to use it in its entirety.” Click to learn about enrolling…

Jessica Simpson: “I Don’t Brush My Teeth”
The pop star startled dentists and fans alike with this recent confession:
“I don’t brush my teeth,” she said in an interview. “No, really! I just use Listerine — and sometimes I’ll use my sweater.” The YouTube clip got over 200,000 views in its first two days. “I’ve heard of homeless people doing this technique,” scoffed one commenter. Let’s just hope she was joking.
Click to continue to article…

Survey Video: Best Dental Marketing Campaigns
Dentists picked direct mail as their most effective avenue for dental practice marketing, followed by yellow pages advertisements, TV ads, and dental websites.  “Sixty new patients per month with the new dental sign!” said one dentist. “My radio ad with dental website support led to over 200 calls in 4 days!” boasted another. Click to watch the video…


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