Dental Marketing Ideas – 193

News From The Wealthy Dentist #193 Dental Marketing Newsletter

News from The Wealthy Dentist

Dentists on the Go: House Call Dentistry
The dentist who makes house calls is an idea so old-fashioned it’s
cutting-edge again. For $375, Bay Area House Call Dentists sends a dentist and assistant to patients’ homes, anywhere within 50 miles of San Francisco. While seniors are their primary demographic, they also serve “phobic, obese or immobile people, people with dementia, the homebound and people who can’t control their movements.” Click to continue to article…

Survey: Missed Appointment Fees Average $50
The average missed appointment fee reported by dentists in this survey
is $50. However, 30% don’t charge for missed appointments, and most wait until the second time to charge a fee. “After one missed appt,
they must prepay for the next,” said one dentist. By the third no-show, many dentists are ready to “fire” the patient. Click to continue to article…

Thousands of Patient Records Sell for $15
HIPAA alert! A “junk collector” in Stockton, California, spent $15 to
purchase hundreds of boxes that had been left behind in a storage locker. When he opened them up, he found thousands of dentist records – including names, Social Security numbers and x-rays. “Anybody had access to all this information for $15,” he said. Click to continue to article…

Survey Video: Missed Appointment Excuses
Dentists hear a lot of excuses from patients with missed dental appointments. The toothache defense won, hands down. “My tooth hurts too bad to get out of bed,” complained one patient. “I went to a movie instead,” one patient told his periodontist.”The goats got loose!” explained another. Click to watch the video…


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