Dental Marketing Ideas – 217

News From The Wealthy Dentist #217 Dental Marketing Newsletter

News from The Wealthy Dentist

$600M Fine for Off-Label Botox Marketing
Allergan has been slapped with a $600M fine for illegally marketing Botox for off-label use. The company pled guilty to one misdemeanor charge of “misbranding” for marketing Botox to physicians for treating migraine and headache pain. Last year, the company filed a lawsuit arguing that the FDA should not be able to limit their marketing and communications with physicians, which it will now drop.  Click to continue to article…

Survey: Large Case Acceptance Dwindles
In this survey, most dentists said they rarely get acceptance of treatment plans over $20k.  “I used to get one or two of these cases every month,” said one dentist. “Now they are rare. People can’t get much in the way of financing these days so they have no choice but to do lower cost treatment or a part of their plan.”  Click to  continue to article…

80% of UK Dentists Want To Be Called “Dr.”
A recent British poll revealed that four out of five dentists there think it’s appropriate for dentists to continue to use the “courtesy” title of “Dr.” However, dentists are only to use the title in contexts where it is clear they are dentists, not physicians. Click to continue to article…

Survey Video: Referring Out Wisdom Teeth
Half of dentists refer out 80% or more of wisdom teeth extractions, our survey found. “Better them than me!” said a dentist who refers 60-80% of removals. “I actually have an oral surgeon come into the office and do impacted wisdom teeth.” Click to watch the video…


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